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Dale Furtwengler
Dale Furtwengler helps businesses get higher prices regardless of what their competitors or the economy are doing. His book, Pricing for Pr

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Recent Content by Dale Furtwengler

Counterintuitive: Wishing’s downside?

Before I left on vacation, local sportscasters lamented the fact that the St. Louis Cardinals have so many close games. They hoped for the occasional blowout with the Cardinals dominating the action. This despite the fact that the Cardinals have the best record in either league for the 2015 season....

Price Wars: Market Saturation or Innovation Implosion?

The telecom industry is embarking upon a price war as noted in a recent Barron’s article, Verizon Offers Best Value to Investors Amid Telecom Price Wars . Typically price wars begin because the companies in an industry are experiencing slowing revenue growth. The question is ‘Why are those growth...

Price Competition: Google versus Amazon

An October 2, 2014 Barron’s blog cites Google’s aggressive price cutting strategy on its cloud computing services and the risk that poses for Amazon. The article brought to mind yet another reason why low-price strategies are ill-fated. There’s no margin left to cut. As has been reported in a...

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