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Jeff DeGraff
Jeff DeGraff
Jeff is an innovation professor at the Ross School of Business, the founder of Innovatrium Institute of Innovation, and co-creator of Competing Values Framework. His new book is titled "Innovation You. Four Steps to Becoming New and Improved" is IN STORES July 26th.


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Feb. 22, 2011 6:37 pm
Innovation does not take a genius; it takes will power. Most people have it in them to look at a problem and formulate an invention or innovation as a solution, but what then? This is a point where many become uncertain. It is a point where an uncountable number of potentially earth shaking revelations have stalled, stuck as a fantastic idea in the back of someone’s mind. Martin Zwilling...  Read More
Feb. 18, 2011 2:31 pm
Developments in corporate strategy come in all shapes and sizes. They can be anticipatory, with companies foreseeing new breakthroughs or deals before they happen, or the may be reactionary, as companies realize existing industry conditions can be harnessed for their benefit. Frequently they are a combination of both. Increasing global connectivity is an example of change that has wrought both...  Read More
Feb. 15, 2011 2:59 pm
Marketing requires creativity. It takes getting inside the minds of consumers, and figuring out their wants, needs and motivations. It is an inherently qualitative and imaginative process, more of an art than a science. While the best marketers are able to consistently re-create their successes, 95% of new consumer products still fail. This high rate of failure could be due to a variety of...  Read More
Feb. 12, 2011 9:45 am
Originality, creativity and divergent thinking are assets. They enable people to spot opportunities for improvement or profit, spawning inventions and innovations. Phrased differently, it could be said that creativity allows people to take advantage of a situation in a way that suits them, resulting in societal benefits or detriments. Henry Ford revolutionized the American manufacturing landscape...  Read More
Feb. 9, 2011 5:42 pm
In “A Connecticut Yankee in King Authur’s Court” Mark Twain makes an interesting argument for the importance of intellectual property protection. In it, the protagonist argues that no society can advance without a proper patent office. The sustained technological advancement of the last three centuries can be seen as a testament to IP laws, and the economic benefit inventors can derive from their...  Read More
Feb. 7, 2011 9:42 am
The rise of internet popularity in the last two decades has led to the emergence of companies that face a new set of challenges. Websites need to optimize the user experience, which is a difficult task when the users' ages range from 5 to 95. As Bruce Nussbaum details in this article, Google has adapted its management to meet the challenges of a diverse user base, using a team of executives from...  Read More
Feb. 3, 2011 10:07 am
During the recent State of the Union Address, the President emphasized fiscal responsibility and a need to focus on innovation to protect America's future. This is not a new direction for the government policy, which has been focusing on maximizing returns on innovation for some time. In March of 2010, the Office of Science and Technology reached out to universities to discuss "transferring...  Read More
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