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David Husnian
David Husnian
The "honest marketer", an oxymoron? Not in this case :-) I believe marketing, truth and integrity can all be used in the same sentence. Doing just that I have taken my monthly income and turned into my weekly income... (daily is next!)
Posted in Business / Entrepreneur / Marketing

How to Build a Web Site

Feb. 1, 2010 4:57 pm

Web pages are the basic form of communication for the World Wide Web.

Every Web site is made up of Web pages, so everyone who wants to market online needs Web pages; without cash-sucking, profit-pulling Web pages you'll soon be out of business.

I get a lot of questions about Web pages and how to make your own free website.

So I'm going to do a short series on how to make your own website, one Web page at a time.

It will be for people who don't know how to create a Web site or who have a Web site and want to be able to make changes to it without have the trouble and expense of hiring someone to do it.

It will be kept simple and basic and afterwards you should be able to get regular sales pages and Web sites done including formatting text, adding pictures and other graphics, and having links to other Web pages (like a shopping cart!); you’ll be making your own website in no time.

If you've checked at how much it cost to create a Web site you'll see people charging less than $100, many charging thousands of dollars and, for large complex sites, it could cost you hundreds of thousands of dollars or more; I've charged close to $100,000 for complex, custom-made Web applications.

So being able to make your own free website can save you a lot of money, particularly for new online business owners or those still struggling.

If you want to have a Web site there are 4 main ways to get one:

  1. Hire someone to do it for you
  2. Use a Web template
  3. Use a free Web building tool
  4. Build it your self.

Hire Someone to Do It for You

The advantage of this is that you can get a really nice customer Web site done and you don't have to spend time struggling to get one done.

The disadvantages are it can be more expensive and you have to find someone to do it; reasonably priced people can be found at places like Elance and Rent-a-Coder just be sure to check the individuals out first.

This can be the best choice because you can spend you time marketing and growing your business not fumbling around trying to make a Web page.

Just beware it is easy for unscrupulous people to take advantage of your lack of knowledge; be sure you have planned out exactly what you want,

Use a Web Template

A Web template is a Web page (or a mini-site) that is already created but is incomplete.

You take a Web template and finish it by adding your content and images.

It's sort of like an unfurnished apartment, you've got the basic structure but you need to decorate and furnish it on your own.

The advantage is that you get a professional Web page or site much more quickly and for less cost than hiring that same professional.

The main disadvantage is that you still have to know enough to "furnish" the Web site.

Use a Free Web Building Tool

Some companies provide free "wizards" to lead you through the process of creating a Web site; they usually come with free or paid Web hosting.

The main advantage to this Web site builder software is you really don't have to know much about how to create Web pages as you just answer a series of questions and the software builds your Web site.

The main disadvantages are you are usually stuck with the style and types of pages they offer and you have to have the pages on their computers.

In general, I don't recommend free website making software to online marketers.

Build It Yourself

Many people, particularly people who haven't had much, if any, success online, are interested in creating your own website to save money.

While, it may not be the best use of your time, if that sounds like you then there are some things you need to know to easily build your own website.

First, there are a number of tools to help you create Web pages from the high end tools like Microsoft's Visual Studio and Adobe's Dreamweaver to a mid-range tool like Microsoft's Expression Web (formerly FrontPage) and Adobe's HomeSite down to free Web page editors like KompoZer and NVU.

Whatever you do, use a tool.

Hand coding HTML using Notepad, while possible, is not something a marketer needs to be doing.

Truthfully, I own all the above tools and more but, for a free and simple tool, I like KompoZer the best because it's been around for many years and handles a lot of the other tasks besides creating the actual Web pages.

The main advantages of building your own Web pages are that you get total control and you have minimal cash outlay.

The main disadvantages are that you may be losing opportunities to make more money than the cash outlay and it is easy to get sucked into spending days, weeks or months creating perfect Web pages particularly if you don't know much about how to do it.


Virtually all successful online businesses and Internet Marketers has at least one Web site, so you need to have one too.

There are 4 main ways to create a Web site:

  1. Hire someone to do it for you
  2. Use a Web template
  3. Use a free Web building tool
  4. Build it your self.

Each ways has pros and cons, although I do not recommend #3.

While #1 requires you know certain things, places like Elance and Rent-a-Coder help protect you with information and other means.

For #2 and #4 you need to have some additional knowledge of how to build a Web page.

In the next part we'll look at details of how to do just that, so if you want know how to make your own website then watch for it.

If you want to jump start your learning of how to build a Web page you can go to How to Make Your Own Free Website

Leave me a comment below.

Talk soon,

The “Shameless” (but “Ethical”) Marketer


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