Identity Verified Thinker in Business / Strategy / Innovation
Daniel A Burrus
Daniel A Burrus
Daniel Burrus, Technology Futurist and Keynote Speaker on Business Trends, Technology and Future Trends. Author of the best-selling book, Flash Foresight.


Jan. 28, 2015 1:42 pm
You can’t do it all alone. In order to succeed, it’s essential to build exactly the kind of staff you want. But building your staff doesn’t end at the hiring process. You’ve got to be able to foresee the challenges ahead. And when it comes to creating an amazing team, you can count on the fact that employee retention will be a challenge. Everyone wants to hire the best. How can you ensure that...  Read More
Dec. 17, 2014 1:47 pm
Big data analytics is changing every industry. It’s a hard trend, and it’s spread is inevitable – the question is: how are you succeeding or failing at positioning your business to take advantage of it? Let’s put it in simple terms. Big data refers to the use of very large amounts of raw data by businesses, ideally to create products and services that meet customer needs better than ever before....  Read More
Dec. 10, 2014 12:59 pm
Successful innovators are the people who see a demand before it arises and develop the technology required to meet it. Certain demands may seem to arise on a whim, as part of some inscrutable cultural shift. But other demands are inevitable; we can see them coming. They develop as a result of irreversible and linear changes: the shifting landscape, the growing population. These are examples of...  Read More
Dec. 3, 2014 1:24 pm
Deadly and infectious viruses, such as Ebola, are an inevitable and unavoidable fact of nature. In other words, they are examples of a Hard Trend. And they demand new innovations in order to combat them. I cannot overstate that Ebola, which is responsible for ending thousands of lives and devastating many thousands more, is a profound tragedy and a global crisis. But the deadly force of...  Read More
Nov. 26, 2014 12:27 pm
Last week I talked about how people are thinking too small when they think about the Internet of Things. When we truly consider the ramifications of connecting a vast array of data-gathering sensors, devices, and machines together, what’s important to realize is that information will be translated into action at a rate that we have never seen before. We are closing in on a world with...  Read More
Nov. 21, 2014 10:41 am
When people talk about “the next big thing,” they’re never thinking big enough. It’s not a lack of imagination; it’s a lack of observation. I’ve maintained that the future is always within sight, and you don’t need to imagine what’s already there. Case in point: The buzz surrounding the Internet of Things. What’s the buzz? The Internet of Things revolves around increased machine-to-machine...  Read More
Oct. 29, 2014 12:03 pm
Have you heard of Ello yet? It’s a new social media network that has been getting a lot of buzz lately because it’s positioning itself as “the anti-Facebook social platform.” What does that mean? As Facebook finds new ways to learn more about its users so that it can sell those insights to advertisers, Ello is betting that a large and growing number of people want to use a social network that is...  Read More
Oct. 22, 2014 12:26 pm
Strategic planning is extremely important, but the way we plan, and the plan we create, do not provide the dynamic roadmap everyone in the organization needs in order to shape the best future possible. Today’s traditional strategic plan is a static plan. The plan exists as a document, either digital or printed, that is published in some way, shared with key employees, and then put in a file...  Read More
Oct. 15, 2014 1:00 pm
How many times have you been sick and tried to get an appointment with your doctor, only to find out that he or she had no openings for the next three days? Or maybe you got sick over a weekend or in the middle of the night, when your doctor’s office was closed, and had to make your way to an emergency room or urgent care clinic, where you then had to wait for hours before a physician could see...  Read More
Oct. 1, 2014 1:16 pm
Whenever there is a major change in platform, the leaders of the old platform are seldom the leaders of the new platform. For example, at one time, the only way you could use a computer was to use a mainframe. Then, as processing power, storage, and bandwidth increased, our primary computer became a desktop … and then a laptop … and now a smart phone and tablet. Of course, this does not mean the...  Read More
Sep. 17, 2014 12:57 pm
Based on a national interview of people who said they currently have a “dream job,” here are a few comments they made as they described their job: 1) “I love what I do.” 2) “My job makes me feel like I am helping others.” 3) “Time goes by quickly.” 4 “I look forward to going to work.” 5 “My job gives me a feeling of purpose.” 6) “I can’t imagine doing anything else.” 7) “I feel fulfilled.”...  Read More
Sep. 10, 2014 11:44 am
Having new shoes that you need to “break in” because they hurt your feet (or dealing with shoes that always feel uncomfortable no matter how long you wear them) will soon be a thing of the past thanks to 3D Printing. Several shoe companies, including Nike, Feetz, and United Nude, are now using 3D Printing technology to give customers shoes that are custom made for them—in the store, on the spot. ...  Read More
Sep. 3, 2014 12:32 pm
Are you becoming increasingly irrelevant in the eyes of your employer or the marketplace because your education and training has not been keeping up with the dramatic changes that are taking place in your industry? To have job security and increase your earning power both now and in the future, you need to boost your relevance by learning new things. The challenge is knowing what to learn, what...  Read More
Aug. 20, 2014 12:59 pm
Not too long ago, most people lived a very different life filled with many different realities. We had our work reality, our home reality, our recreational reality, our church or religious affiliation reality, our vacation reality, and many others. All of these realities represented different aspects of our life that were separate from each other. After all, many times your spouse and children...  Read More
Jul. 23, 2014 10:52 am
Wouldn’t it be great if you could predict the future—and be right? If you could conceptualize the next great innovative product and know it will be a wild success before you even make your prototype? If you could roll out the next innovative service or process without fear of it failing? Well, you can predict the future accurately and be a great innovator. All you have to do is leave out the...  Read More
Jul. 2, 2014 10:36 am
Executives, managers, the business and popular press all tend to make the same false assumption about the future of technological change. Every time a new product category is introduced, they assume that the older category will soon cease to exist. But that’s not the way it works. The hottest new breakthrough technologies do not necessarily replace older ones. Instead, they often coexist side by...  Read More
Jun. 25, 2014 11:37 am
I’ve always asserted that the future really is visible—that you can predict events before they occur. When I’m delivering a keynote speech, I often say that the reason I have been so accurate about my predictions all these decades is because I leave out the parts I can be wrong about. It sounds simple, but it is also powerful when you realize how much you can be right about. The key was...  Read More
Jun. 11, 2014 3:40 pm
Every piece of technology we own or online service we consume has Gordon Moore’s 1965 law as a common denominator (Moore’s Law = number of transistors doubling in microchips about every two years). Even though the law is nearly half a century old, it’s still valid and impacting our future. Realize that I have a thirty-year history with Moore’s Law, and I have used it as one of my tools to create...  Read More
Jun. 4, 2014 11:48 am
As a technology futurist and innovation expert, I’m often asked, “Which technologies do you think will have the biggest impact on humankind over the next decade?” When answering this question, it’s important to note that many things will not change in the future, including basic human behavior and a host of things like our desire to walk on a beach, take vacations, play games, see our children...  Read More
May 28, 2014 11:21 am
The old Golden Rule in business was to find out what your customers wanted and to give it to them. Today, if you ask your customers what they want and you give it to them, you’d miss a huge opportunity. Their answers will never give you more than a fraction of the true potential. In addition, the answers they provide are the same answers they are telling your competitors when they ask. In other...  Read More
May 7, 2014 11:45 am
Square Marketplace, an online storefront that includes items from merchants around the world, now accepts Bitcoin as payment for every transaction. And unlike eBay and other online storefronts that don’t accept Bitcoin, the seller automatically gets the full amount of whatever they sold in U.S. dollars with no additional fees for either the seller or buyer. The fact that there are no additional...  Read More
Apr. 30, 2014 10:24 am
Enterprise mobility is a Hard Trend—it will continue to grow rapidly. In other words, think of mobile devices and the corresponding apps as a magnitude 9.6 earthquake, disrupting business as we’ve known it for decades. Unfortunately, most people and corporations are missing this point. As such, they’re investigating mobility and asking questions like, “Should we get an Apple, Android, or...  Read More
Apr. 23, 2014 10:29 am
At first glance, Google might seem like it’s focusing less on search and more on trying to find the next big thing by throwing money at a wide variety of unrelated new business ventures, including robotics, Google Glass, autonomous cars, home delivery, Web TV, high speed fiber networks, and many more. However, thinking they are unrelated would not be true at all. Instead, Google has been very...  Read More
Apr. 16, 2014 10:54 am
Remember when we had 1G back in the 1980s? No? That’s because back then so few thought there would ever be something faster and better. And it took a long time to get to 2G, which finally occurred in the 1990s. It took the better part of yet another decade to get up to 3G. For those of you who noticed, it took less time to get to what most of us now use, 4G, and we all know it is much faster. ...  Read More
Mar. 26, 2014 10:27 am
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions, and we’re expecting more in 2014 including one from Apple. So far, the early versions are a bit clunky, but expect them to evolve rapidly with bendable HD displays, instant style changes, and much more. In its simplest definition, a smart watch is a computerized...  Read More
Mar. 19, 2014 10:28 am
The U.S. Department of Transportation and the National Highway Traffic Safety Administration have recently approved vehicle-to-vehicle (V2V) communication systems for cars to be able to talk to each other. The goal is to reduce 70 – 80% of accidents that involve the driver’s impaired vision. By having every vehicle know where every other vehicle is in real time, we can avoid many accidents. ...  Read More
Mar. 12, 2014 12:48 pm
It’s estimated that one million wearable devices will be shipped at the beginning of 2014, and it’s also estimated that there will be 300 million shipped by 2018. Of course, these are what I call “soft trends,” meaning they’re not solid numbers; they’re projections. But it does indicate how rapidly wearable devices will impact us. Perhaps one of the most publicized wearable devices is Google...  Read More
Feb. 26, 2014 1:14 pm
Back in the mid-1980s, I wrote about how GPS would be used to revolutionize our lives. One of my books published back then was called Advances in Agriculture , in which I highlighted how GPS would transform agriculture in the 1990s and beyond. Today those predictions have come true. Thanks to smart tractors from John Deere, as well as harvesters and planters, farmers can use GPS to do much...  Read More
Feb. 19, 2014 1:25 pm
Move over cash, credit, and debit cards … there’s a new payment method available. It’s called Bitcoin—a virtual and digital version of cash that’s emerging as a global payment platform that can be used through smart phones, tablets, and other devices. Bitcoin, which is a product of open source intelligence using peer-to-peer technology to operate with no central authority or banks, has the...  Read More
Feb. 12, 2014 10:31 am
The Burrus Hard Trend™ Methodology is a scientifically developed system based on thirty years of research. Many companies, including Deloitte, Lockheed Martin, and IBM to name a few, have changed how they forecast and strategize based on this methodology of separating Hard Trends from Soft Trends. A Hard Trendis a projection based on measurable, tangible, and fully predictable facts, events, or...  Read More
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