One of the most active trends is employment. As the economy begins to surge there appears to be some movement for job hunters – or is there? There is a major disconnection for many in sales and marketing seeking jobs and getting interviewed. And it just might be you.
In my 31 years I experienced many resumes some good and some well let's just not say. However the fundamental issue amongst many selling professionals is their innate failure to promote of all things – themselves. Can you imagine spending countless hours calling, arranging meetings and conducting presentations so well for products but when it comes to you not so much.
So let's take a look at some things required for selling professionals seeking a better opportunity.
- Speak about results – Similar to how you present information to your clients based on benefits you must provide what you bring to the table. New organizations need to invest in you but you need to illustrate for them why.
- Stop the job boards – They get you no where. Good business is done through referral and third party endorsements not trolling internet sites.
- Present a holistic background – The new organization needs to know about all of you so present your information so that there is a great snapshot of how your background integrates with the new position.
- Personalize – Never submit content blindly. You personalize for each presentation you do why not for yourself. Carefully and thoroughly read all descriptions and state how your background correlates to that position.
- Decision Makers – Just like selling your product you must meet with decision makers. Avoid the rote canyons of human resources so that your background is well represented.
- Make Goals – Determine how many calls and cards you will work on each day. Think of it as completing the pipeline.
- Follow Up – People do not follow up with you, you must with them. Afterall they are not seeking you are. And ensure your follow up is handwritten not electronic since it makes a better impression.
© 2012Drew Stevens PhD, all rights reserved.