I conduct many seminars especially for new chiropractic graduates and it always surprises me how cocky some get about working hours. There are times when I ask many graduates how many hours they intend on working or the hours once beginning practice – 2.5 days per week and over $100K in the first year!
Ladies and Gentlemen, chiropractic is a business just like any other; printing, restaurant, shoes, anything. Chiropractic requires structure, processes and chiropractic marketing. In addition, ask any chiropractor who has been at it for a while – it requires you to bust your hump. You need visibility while you are also treating patients! This cannot be done in 2.5 days! And there is no way that you will reach 100k in the first year unless you play the lottery!
What got you into chiropractic is only the beginning of the road. The boards are only the doors to the kingdom. As Lao Tso once said, “The journey of 1000 miles begins with the first step.” Not only do you have to take the step but you gotta keep walking. Work hard now, toil away and depending how hard you work, you reward will be future days off.
© 2012. Drew Stevens PhD, all rights reserved.
Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.