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Sally Witzky

Sally Witzky

Owner & Chief Strategist of Traction Group, helping small business owners build their online brand.

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Sally Witzky is owner and chief marketing strategist of Traction Group LLC, a social media and marketing agency helping businesses effectively build their online brand presence.

She has been on the agency side for nearly 20 years working for The Martin Agency and Gain Response Marketing and has served national clients such as Citizens Bank/RBS, Saab,, FMC, TLC Laser Eye Centers, Network Solutions and Mercedes-Benz, to name a few.

Today, Sally helps mid-size businesses and small business owners get traction with their online marketing efforts. She acts as the small business owner’s personal marketing director, their strategic online brand coach, social networker, writer and blogger. She is known to be an inspirer, maximizer, visionary thinker and brand champion – no matter the company size.

She serves on the board of the American Marketing Association’s Richmond chapter, is a an adjunct faculty member of the Community College Workforce Alliance and a member of the Retail Merchants Association and the Better Business Bureau.

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