Identity Verified Thinker in Business / Marketing / Consumer Behavior
Joe Marconi
Joe Marconi
Joe Marconi, who died in April 2012 at age 66, was an expert in communication, marketing and crisis management. He was an adjunct professor at DePaul University and Columbia College, a consultant, and author of 15 books, including “Crisis Marketing: When Bad Things Happen to Good Companies."


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Nov. 30, 2009 2:43 pm
Telling What the American People Know They Know while people who’ve never met us tell us what we want This might seem like a column about health care reform or the annoying carping that goes on between the political Left and Right, but it’s not. It’s really about public relations. And about research. And lying. The goal of PR is to increase awareness and influence public opinion. But...  Read More
Nov. 23, 2009 11:04 am
Managing the Faith and Going Rogue When did being rude and angry become a marketing strategy? The good news is that the world did not end this week. The bad news is the week isn’t over yet. The holiday season is underway and a lot of people are in a bad mood. Very loud individuals and groups are pushing fear and telling everyone who is not them they are wrong. Many marketers attempt to...  Read More
Nov. 16, 2009 12:39 pm
Can Wal-Mart really be that bad or are they only trying to look that way? The NFL has a PR problem, according to Steven Silvers , a Denver-based strategic communications consultant, writing online. The legal profession has a PR problem, noted the headline on an article by Diane Levin in Mediation Channel . Iran has a major public relations problem, reported columnist Daniel...  Read More
Nov. 9, 2009 11:52 am
Mistakes Were Made… and Other All-Purpose Expressions of Nothing In times of crisis, acting dumb or sneaky is a risky strategy Mistakes were made. Maybe you heard about it. The phrase has been a particular favorite – especially among politicians – for some time now. President Richard Nixon used it several times in explaining events that took place during his administration; President ...  Read More
Nov. 2, 2009 12:01 pm
You Lie! Or Not! Does it matter anymore? Ethics and truth now seem to be in the eye of the beholder "By their words, ye shall know them," goes the fairly common misquoting of scripture. (See Matthew 7:1-29.) But, misquoted or not, words matter. Today, America is losing the war of words. From possible pandemics to partisan propaganda, it’s safe to say cynicism and skepticism have...  Read More
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