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Joe Marconi

Joe Marconi

Joe Marconi, who died in April 2012 at age 66, was an expert in communication, marketing and crisis management. He was an adjunct professor at DePaul University and Columbia College, a consultant, and author of 15 books, including “Crisis Marketing: When Bad Things Happen to Good Companies."
 

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Joe Marconi, who died in April 2012, was an expert in communication, marketing and crisis management. He was also an adjunct professor at DePaul University in Chicago and Columbia College, and a writer, the author of 15 published books including Crisis Marketing: When Bad Things Happen to Good Companies; Public Relations: The Complete Guide; The Brand Marketing Book; The Writing Book; and Creating the Marketing Experience.

His books have been published in at least 10 languages and in more than 15 countries, and his writing has appeared in numerous publications, including the International Herald Tribune, Chicago Tribune, American Demographics, and Adweek magazine.

Marconi advised many of the most discriminating, demanding and competitive names in their respective industries, including the American Marketing Association, the Chicago Board of Trade, the Cable Television Marketing Council, General Mills, Harris BankCorp; and divisions of Xerox and Mitsubishi, among others.

He spoke at conferences throughout the United States, Canada, China and Eastern Europe, and was a member of the Gotham Writers Network.

Books by Joe Marconi

(This list does not include collaborations or material included in collections. Some titles are available as e-books.)

Getting the Best From Your Ad Agency (1991)

  • USA/English by Probus Publishing*
  • UK/English by Probus Publishing
  • Malaysia/English by Golden Books

Crisis Marketing (1992)

  • USA/English by Probus Publishing*
  • UK/English by Probus Publishing
  • Malaysia/English by Golden Books
  • India/English by Affiliated East-West Press
  • All Spanish eds. by Legis Editores
  • Greece/Greek by Anubis
  • Brazil/Portuguese by Makron Books
  • Germany/German by mvg/Verlag
  • China/Chinese (Publisher's name not translated.)

Beyond Branding (1993)

  • USA/English by Probus Publishing*
  • UK/English by Probus Publishing
  • Malaysia/English by S. Abdul Majeed & Co.
  • China/Chinese by Rye Field Publishing

Image Marketing (1996)

  • USA/English by NTC Publishing*
  • UK/English by McGraw-Hill
  • Japan/Japanese by McGraw-Hill

Shock Marketing (1997)

  • USA/English by Bonus Books
  • India/English by Vikas Publishing House

Crisis Marketing (Revised, 2nd Edition, 1997)

  • USA/English by NTC Publishing*
  • Australia/English by Vision Publishing (Audio)
  • China/Chinese by Business Weekly Taiwan
  • China/Chinese by Tieni Book Co. Taiwan
  • Korea/English by Polymedia
  • Japan/Japanese by Keizaikai/Tuttle-Mori

The Complete Guide to Publicity (1999)

  • USA/English by NTC Publishing*
  • Australia/English by Vision Publishing (Audio)
  • China/Chinese by Bardon

The Brand Marketing Book(2000)

  • USA/English by NTC Publishing*
  • Poland/Polish by K.E. Liber Wydawnictw
  • India/English by Tata/Mc-Graw-Hill

Future Marketing(2001)

  • USA/English by NTC Publishing*
  • Australia/English by McGraw Hill
  • China/Chinese by Beijing Pilot Marketing

Reputation Marketing (2002)

  • USA/English by McGraw-Hill
  • UK/English by McGraw-Hill

Cause Marketing (2002)

  • USA/English by Dearborn Publishing
  • China/Chinese by Huazhang Publishing
  • Korea/Korean by Option Literary Agency

Public Relations: The Complete Guide (2004)

  • USA/English by Thomson-Cengage Publishing

Creating the Marketing Experience (2005)

  • USA/English by Thomson-Cengage Publishing

The Writing Book (2008)

  • USA/English by Dickens-Webster

Crisis Marketing (Revised, 3rd Edition, 2008)

  • USA/English by Dickens-Webster

*An acquired imprint of McGraw-Hill.

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