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Joe Marconi, who died in April 2012, was an expert in communication, marketing and crisis management. He was also an adjunct professor at DePaul University in Chicago and Columbia College, and a writer, the author of 15 published books including Crisis Marketing: When Bad Things Happen to Good Companies; Public Relations: The Complete Guide; The Brand Marketing Book; The Writing Book; and Creating the Marketing Experience.
His books have been published in at least 10 languages and in more than 15 countries, and his writing has appeared in numerous publications, including the International Herald Tribune, Chicago Tribune, American Demographics, and Adweek magazine.
Marconi advised many of the most discriminating, demanding and competitive names in their respective industries, including the American Marketing Association, the Chicago Board of Trade, the Cable Television Marketing Council, General Mills, Harris BankCorp; and divisions of Xerox and Mitsubishi, among others.
He spoke at conferences throughout the United States, Canada, China and Eastern Europe, and was a member of the Gotham Writers Network.
(This list does not include collaborations or material included in collections. Some titles are available as e-books.)
Getting the Best From Your Ad Agency (1991)
Crisis Marketing (1992)
Beyond Branding (1993)
Image Marketing (1996)
Shock Marketing (1997)
Crisis Marketing (Revised, 2nd Edition, 1997)
The Complete Guide to Publicity (1999)
The Brand Marketing Book(2000)
Reputation Marketing (2002)
Cause Marketing (2002)
Public Relations: The Complete Guide (2004)
Creating the Marketing Experience (2005)
The Writing Book (2008)
Crisis Marketing (Revised, 3rd Edition, 2008)
*An acquired imprint of McGraw-Hill.