Identity Verified Thinker in Business / Marketing / Brand Management
Liz Walker
Liz Walker
Award Winning Marketer, Strategic Leader, Change Agent and “In the Trenches” Executive with over twenty years global experience in traditional and e-business marketing in medical device, pharmaceutical, CPG, CE, enterprise technology, financial services, and industrial manufacturing companies.


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Aug. 20, 2010 4:21 pm
A couple of weeks ago I attended the Greater Austin Hispanic Chamber of Commerce’s Distinguished Speaker’s Luncheon. The theme of the meeting was “The Economic Impact of Reducing Your Carbon Footprint”. A big shout-out to the GAHCC for sponsoring the meeting! There are tons of very cool things I could write about the conversations I heard at this “green confab”, but I’ll try to be brief....  Read More
May 19, 2010 2:11 pm
A few days ago, I read with interest the results of a report by the Texas Campaign for the Environment Fund . It said that in 2009, Texas ranked dead last in per capita collections of old computers among the seven states that require manufacturers to take back old equipment from consumers. Computer manufacturers recovered about 15 million pounds of their old electronics in Texas, or slightly...  Read More
Mar. 25, 2010 6:03 pm
Today is the day to give a big shout-out to Image Microsystems . The company announced this morning that they have been named a finalist for the Texas Environmental Excellence Award for the third straight year! The state’s highest environmental honor recognizes the most outstanding waste reduction and pollution prevention projects in Texas. These award-winning programs reflect the goals of...  Read More
Feb. 18, 2010 12:43 pm
Valentine’s Day usually means something very special to those who have been in love and married for many years. Here’s a story that started out sad, but ended up making a husband very happy–just in time for Valentine’s Day! As part of their portfolio of services, Image Microsystems of Austin, TX handles consumer returns and depot repair for major consumer electronics retailers. One of those...  Read More
Dec. 22, 2009 5:48 pm
It started as a family tradition of "hand me downs" and expanded by collecting clothes at the end of the year to share with others. For example, cleaning out the end-of-school year lost and found box. Cleaning out the lost and found at ballet class at the end of the year. Making sure to clean out your closet every year to pass on clothes to others. You get the picture. Now a simple family...  Read More
Dec. 10, 2009 3:26 pm
This is cool.  One of my articles on Strategic Positioning just got posted on Best Thinking: According to their site, Best Thinking is a "free open access Website focused on quality content, transparency and collaboration, where identity verified experts share reliable knowledge on a great variety of topics.  BestThinking is for topics where there are no definitive...  Read More
Nov. 20, 2009 8:56 am
Update!! It's been recently pointed out to me that the Texas Greenbelt Coalition was actually instigated by Rusty Brockman and the New Braunfels Chamber of Commerce --who hatched the idea and have been the driving force ever since. Thanks to Gerri Lawing and Rusty for pointing out this very important information! Wednesday was the one year anniversary for the Texas Greenbelt Coalition ....  Read More
Nov. 12, 2009 4:36 pm
I saw a great news article on KXAN recently. Kate Weidaw of early morning fame did a story on my new favorite company, Image Microsystems . She reported a story titled Turning Computer Waste into Profit . It's really quite wonderful to have this much video out there about the company. I'm just wondering why I don't see more media coverage about these two issues. (This story seemed...  Read More
Nov. 2, 2009 2:59 pm
Last week I attended a conference in Atlanta, GA . Consumer Returns 2009 was presented by Worldwide Business Research. They did a great job of organizing a conference on a topic that I didn’t think could possibly be all that interesting, but actually turned out to be quite the opposite. The event was designed for retailers and manufacturers to discuss ways to manage the issue of consumer...  Read More
Oct. 21, 2009 10:54 am
I’d like to take a moment to introduce you once again to a fantastic technology company with facilities in Commerce, California and Austin, Texas that diverts over 6 million tons of e-waste from landfills every year and at the same time helps the disabled community by employing deaf and special needs workers. In fact, as of today, more than 40% of Image Microsystems’ workforce comes from the...  Read More
Sep. 25, 2009 6:19 pm
Kimo Storke, TJ Costello, and Robyn Knocke talk before the meeting I recently attended a Texas Greenbelt Coalition meeting for the first time. Wow, was I ever impressed! The meeting was held in the New Braunfels Chamber of Commerce Honors Hall. I was amazed with the caliber of people in attendance. From the Coalition’s key instigator— Kimo Storke —to luminaries like Pike Powers and...  Read More
Aug. 20, 2009 6:08 pm
I recently visited an Austin company that I had never heard of before. It's a real shame that they're so low-profile, because the work they do should be trumpeted around the country! Not only are they one of a very few legitimate e-waste recyclers in the nation--but they also work very closely with the Texas School for the Deaf helping students and graduates with gainful employment. They are ...  Read More
May 21, 2009 4:57 pm
My head is swimming after the event I attended last night!  The CleanTX Forum meeting at the University of Texas' MCC Building was packed with a standing room only crowd.  As usual,  Melissa Rabeaux ,  The Executive Director of the CleanTX Foundation (and part of the Austin Technology Incubator ) did an outstanding organizational job.  The food was great, the company was great, and yes,...  Read More
May 14, 2009 6:50 pm
Last night I attended an amazing networking event for Austin's biotech community. Isaac Barchas , Director of ATI Austin, Jessica Hanover , Director of ATI-Bioscience, and the entire ATI team did an outstanding job of assembling the area's biotech experts and supporting companies for the Austin Technology Incubator Bioscience open house. Held at the AT&T Conference Center at the...  Read More
May 13, 2009 4:56 pm
I belong to a really great organization-- The Association of Women in Technology Austin . AWT Austin is a not-for-profit organization comprised of women who work in, with, or have a passion for technology. These women are awesome, and their goal is to grow personally and professionally in order to make a lasting impact on our community. They host many events, including Tech Tuesday. These...  Read More
May 5, 2009 5:25 pm
Wow, long title, and yes posts about this session from the recently held Door64 Tech Fair ( @door64_texas ) are already all over the Web. But, I have to put in my two cents! I feel strongly that the messages delivered by Brian Massey ( @bmassey) are well worth covering and repeating! The oversubscribed session at the Door64 Tech Fair was filled with many technology experts currently...  Read More
May 4, 2009 4:55 pm
As promised, I'm continuing my conversation about last Thursday's Door64 ( @door64_Texas) Tech Fair. I have to say once more that Matt Genovese (@mgenovese) did an awesome job making that event a reality. The nearly 1,000 people had the placed filled to the brim. I put my stuff in a chair in the session room early so I could get a good seat for the sessions. I sat in on Jonas Lamis (...  Read More
May 1, 2009 2:02 pm
Well I made it through yesterday's Door64 Tech Fair (@door64) . What an amazing event! Hundreds of people and over 30 tech companies convened at the Goodwill Industries of Central Texas to network, learn, and share ideas. There is too much to talk about in just one post, so I'm going to write several posts covering the day's highlights. I met so many wonderful people and tech companies...  Read More
Apr. 29, 2009 6:44 pm
I just had to make it to the Texas Green Network monthly meeting yesterday at Sustainable Waves! As a musician myself, I was awestruck by the idea of solar powered sound stages and concert gear. It would have been amazing in the old days if I could have powered my keyboard and band amps by the sun! I'll have to keep that in mind for my next gig. I've posted several photos from the event. I...  Read More
Apr. 23, 2009 5:10 pm
Last night I had the chance to attend the CleanTx Foundation's event on funding a clean energy start-up.  The standing room only crowd at Austin's City Hall heard from a great group of panelists including both VCs and entrepreneurs.  The speakers included Ned Hill--Managing Director, DFJ Mercury (@djfmercury) , Jamie Rhodes--CEO, Perceptive Sciences , B.J. Stanberry--CEO, HelioVolt ,...  Read More
Apr. 17, 2009 4:15 pm
Last night I was lucky enough to get a seat at Austin’s sold out Social Media Club meeting. The topic was “Old Media Rises from the Grave”. The audience was treated to panelists from bastions of Austin’s “old” media regime. They included: Chelsea Stark, web producer, Twitter lead for KEYE ( @keyetv , @chelseabot ) Robert Quigley, Internet editor for the Austin American Statesman (...  Read More
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