Identity Verified Thinker in Business / Leadership / Leadership Principles
Thomas Butta
Thomas Butta
21Weeks, LLC 
As a strategist, creator, and program driver, Tom helps companies establish a place in the world that is vital to their customers. A place that builds a powerful link between business strategy and the marketplace. A place that provokes and seduces.


Jul. 29, 2010 9:15 am
Your change agenda is taking form. You’ve circulated it with key internal and external people. You’ve modified it based on feedback you’ve gotten. You’re ready to launch it to the company just before taking it to the marketplace. What items should you have ready to disseminate minutes after the internal launch? The following core set of items has served me well across different industries and...  Read More
Jul. 28, 2010 7:49 am
The adoption of a change agenda has its own natural course of momentum. Once the resistance of inertia begins to break down, you will actually feel the shift taking hold. If you’ve done a good job of driving the new way by seeding it with change agents, demonstrating its power both visually and verbally, and garnering support from internal and external influencers, you will see the following...  Read More
Jul. 20, 2010 8:31 am
Social media is everywhere, in every industry and on every device. Its usage is astounding, really. Reports document that Facebook, Twitter, and other social networks are not only growing exponentially, they are the first and last places people go every day. For all of our fascination with social media, I ask, have we become anti-social? Sit in any office environment and what do...  Read More
Jul. 15, 2010 10:54 am
This is the third of three posts citing real-life examples of transformation at work. This one features leadership as a key ingredient in driving transformation. The first one was about courage . The second was about conviction . Leadership . We defined leadership as “being the poster child of change by visibly and emotionally motivating, enticing and enrolling others in the quest.”...  Read More
Jul. 13, 2010 5:43 am
In my post Three Essential Ingredients of Transformation we talked about how sustainable transformation requires three essential ingredients operating at full capacity all the time. They are courage, conviction and leadership. What do they look like in real life? This is the first of three posts citing such examples. First up: Courage. We defined courage as choosing what needs to...  Read More
Jul. 13, 2010 5:41 am
This is the second of three posts citing real-life examples of transformation at work. This one features conviction as a key ingredient in driving transformation. The first transformation-at-work post was about  courage . Conviction . We defined conviction as “staying true to the mission and not softening the edges.” Conviction is staying the course even when popular opinion...  Read More
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