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Thomas Butta
Thomas Butta
21Weeks, LLC 
As a strategist, creator, and program driver, Tom helps companies establish a place in the world that is vital to their customers. A place that builds a powerful link between business strategy and the marketplace. A place that provokes and seduces.


Jan. 26, 2012 8:30 am
Do you remember the popular book, Dress for Success ? It sold millions of copies based on a simple concept: If you want to get ahead you need to look the part. And that starts with what you wear. Wardrobes were updated everywhere. Dress for Success was itself a resounding success because it nailed the fundamentals. Its basic premise made sense -- appearances matter. And, it was easy to...  Read More
Jan. 17, 2012 9:00 am
I couldn't agree more. They say actions speak louder than words, but words are what motivate, inspire, and entice us. If we begin with the right words actions will be all the more effective. By Bob James , I enjoy consultant Alan Weiss’ monthly e-newsletter Balancing Act . Weiss is the Andy Rooney of the corporate boardroom. In the current edition, he bemoans our...  Read More
Jan. 16, 2012 5:54 pm
It's fascinating to watch how quickly things are moving in the world of digital content and distribution. Those that understand the importance of time as an asset are moving as fast as possible. This is another example of the benefits of having a sense of urgency. Those that have a bunker mentality and yearn for the way things were will forever be left behind. BY ALEXIA TSOTSIS Google ...  Read More
Jan. 3, 2012 1:29 pm
This is the time of year when we attend to the annual ritual of making resolutions for the New Year. Is it worth doing? Does it help? If we were honest, we’d probably conclude that while the idea of making resolutions is relevant, our execution falls far short time and again. Why is that? I believe we do short shrift to the process of making resolutions because we don’t see it for what it...  Read More
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