Identity Verified Thinker in Business / E-Commerce
Richard Reisman
Richard Reisman
I have been working on advancing new services for people across the broad field of connectivity since long before the Web –- powerful interactive tools and media for human communication, collaboration, knowledge work, commerce, and entertainment. Teleshuttle is the company I develop my work through.
 
Oct. 17, 2015 5:43 pm
Competing on Customer Journeys is a very interesting article in the 11/15 HBR that presents an emerging marketing paradigm, one that provides just the context for a further step of proactively ensuring the journeys are maximally win-win. The subtitle is "You have to create new value at every step" -- my work on FairPay suggests a way to enrich the customer journey to do that much more...  Read More
Oct. 17, 2015 1:09 pm
Tipping in restaurants made the news this week, raising many questions about "fair pay" the social movement toward fair wages -- but also bearing on the very different issues of "FaiPay" the new strategy for value-based consumer pricing described on this blog (and outlined on the Harvard Business Review Blog ). The news is that the prominent NYC-based Union Square restaurant group is phasing...  Read More
Oct. 8, 2015 3:17 pm
Media companies are in a panic over ad-blocking , as an existential threat, now that Apple has enabled it for mobile -- but this may just force the end of an era of consumer abuse deservedly left behind, and the beginning of a new era of win-win value propositions. Advertising strategies have become increasingly consumer-hostile, and that has caused consumers to say "I'm as mad as hell and I'm...  Read More
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