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Richard Reisman

Richard Reisman

I have been working on advancing new services for people across the broad field of connectivity since long before the Web –- powerful interactive tools and media for human communication, collaboration, knowledge work, commerce, and entertainment. Teleshuttle is the company I develop my work through.
 

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President and founder of Teleshuttle Corporation, Richard Reisman has been a very successful inventor in the media space and has varied experience in digital content industries over many decades. He has managed and consulted for corporations of all sizes, developed a variety of pioneering online services, and holds about 50 patents now licensed by over 200 companies.

Reisman’s recent work (since 2010) has been on development of FairPay, a radical approach to revenue and pricing for digital media content. FairPay develops a buyer reputation based on Internet feedback, to go beyond "freemium," to an adaptive hybrid of free and paid content (described on the HBR Blog). FairPay responds to the failure of the invisible hand of classical economics and pricing to deal effectively with digital services, and exploits the power of computer-mediated markets to find a new and more collaborative “invisible handshake.” He is now working on a pro-bono basis with industry and academic partners on research, trials, and applications of FairPay.

Reisman’s inventions have led to fundamental patents advancing varied aspects of digital services. A series of inventions dating from the early 2000s include advanced services related to the now common simultaneous ("coactive") use of TV and the Web using multiple screens/devices, including services like Apple AirPlay, Google Chromecast and Amazon X-Ray. Others relate to aggregation and analysis of Big Data from the Internet of Things, “wisdom of crowds” approaches for exploiting user ratings and usage data, and collaborative innovation. Earlier patents dating from 1993 relate to App Stores, automatic software updates, content subscriptions (such as podcasts), and to social search.

Reisman served during the dot-com boom as founding CTO for HealthSCOUT.com, a syndicated news and health management service. In the early `90s, Reisman developed the original TV Guide Online in a joint venture with News Corp, and consulted for Dow Jones. At BASELINE, he developed pioneering consumer online services, as well as online information services to the film and TV industry. Prior to that, he directed electronic distribution operations for McGraw-Hill / Standard and Poor`s, and managed strategy, planning, and operations (including pricing models) for major computer and telecom services at Mobil Corporation and AT&T, starting out as a software developer.

Reisman has spoken and written widely. He serves as a board member and Program Committee Chair Emeritus for the MIT Enterprise Forum of NYC (and co-leads their popular Think Tank Series: The Future of X), and was an ACM National Lecturer, and a finalist for the Multi-Media Entrepreneur of 1995 award from the Silicon Alley Initiative. He has an AB in Applied Math from Brown University and an MS in Operations Research from Lehigh University.

Most recently he co-authored a piece on FairPay for the HBR Blog and co-presented on FairPay at the 2015 Naples Forum on Service (both in collaborations with leading professors of marketing), and presented on FairPay to ISSIP (International Society of Service Innovation Professionals).

 
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