About BestThinking

About Us Overview

ThinkerMedia is an independent digital publisher comprised of two tightly integrated initiatives: BestThinking.com, which publishes blogs, articles, topics, and ebooks, and ThinkerBooks.com, which sells and distributes ebooks.

ThinkerMedia is a hybrid of the best of traditional publishing and the best of digital publishing. Our business model uses new technology, a new approach to pricing, and a new delivery system to turn the major stakeholders, namely the readers, writers and publishers, into members of a mutually enriching enterprise instead of codependent rivals for the shrinking spoils of the current model.

Readers are no longer subjected to an assault of advertising and a constant barrage of subscription nags, all the time watching content quality evaporate. Writers can get the support they need to do their best work and make a decent living without being lost in a sea of content spam and pretenders. Publishers can effortlessly get high-quality, rights-authorized content through a totally new delivery and pricing model that provides an unheard of level of value.

For more details, review the About Us for Readers, For Writers and For Publishers.

At the Core of the Team

Bob Butler, ThinkerMedia’s founder and CEO. He began ThinkerMedia in 2006 when he left his position as a COO/GM at the LexisNexis Group of Reed Elsevier, one of the world’s largest online publishing companies and a leading publisher of scientific, medical, legal, and business journals and websites. Prior to LexisNexis, he was the founder and CEO of Time Matters Software, at the time the most widely used information and document management software in the US legal market. View Bob Butlers LinkedIn profile View Bob Butler's LinkedIn profile

Todd Carlson, Technology, was a lead engineer at Time Matters and LexisNexis on their flagship knowledge management products. He has over 20 years experience with a long list of platform-scale products for major clients, including Progressive Insurance, Liberty Mutual and US Navy JAG.

Courtney Enzor, Management, quickly advanced from copywriter to leading editor and account manager in creating advertising and media for large corporations. Developing both print and digital solutions, Courtney has worked with major clients such as AT&T, LG Electronics, ABB, DHL Latin America & Caribbean and the Iron Man movie franchise.

More Information About...


What is a Thinker? Quite simply it is a term we use to describe our contributors. Smart, creative, talented and thoughtful people who create works to share are known as authors, writers, journalists, artists, poets, playwrights, videographers, engineers, scientists, teachers, doctors, musicians, athletes, and so on. We welcome them all at BestThinking, so we needed a way to refer to everyone. Further, it was not our objective to be just another encyclopedia of facts. We focus on the issues that can only be engaged in terms of the current best thinking on the issue. So it made sense to refer to the people sharing their best thinking to be referred to as Thinkers.

Thinkers on BestThinking share their work in four formats: Blogs, Articles, Topics and Ebooks, each with special characteristics to better meet readers' interests.


Blogs are the most personal and informal format for sharing best thinking. Generally, Blogs on BestThinking are frequent, short, have a single writer’s perspective, and are mostly comprised of commentary, opinion, and personal insights on subjects of special and ongoing interest of the Thinker.  Blogs are given more leeway on expressing opinions and personal views, but still must not confuse opinion and fact. Blogs on BestThinking are expected to be valuable content by knowledgeable sources.


Articles are a formal format for sharing best thinking, where a bright line is drawn between opinion and fact, and facts are fully sourced and referenced as with professional and scientific journal articles. Opinions are allowed when clearly identified as such, and meet the rules for feature article (long) journalism. Articles are less frequent than Blogs, are of longer length, may have multiple writer perspectives, and are mostly comprised of research, facts, and well-developed theories on subjects where the Thinker has an established expertise. Articles can be a productive intermediary between popular content and academic publishing. It is a place for ideas perhaps not ready for a traditional peer-reviewed journal, but ready for an open discussion under a real name and reputation.


Topics are a special BestThinking format that is most like traditional journalism, but with important differences. While not intended for short-lived breaking news, Topics are based on current events that are “trending” and likely to have enduring interest. Topics are typically long lived and frequently updated. Topics have a core piece written by a Thinker who has a special and ongoing interest in the Topic, but also includes the best of other articles on the Topic from around the web, including alternative views. Topics understand that writers can have difficulty being an objective voice for alternative views, especially since the Thinker has developed an expertise in the Topic. In Topics, the alternative views are presented by links to the actual work by the proponents of the alternative views.


Ebooks are digital files formatted like traditional printed books designed to be read on special readers, such as Kindle, Nook, iPad/iPhone and other smartphones, tablets and desktop computers. BestThinking ebooks are produced in Mobi (Kindle) and ePub (everyone else) formats. Ebooks generally represent the longest, most formal and comprehensive work of the Thinker. Our ebook publishing model is a hybrid of the best of traditional publishing and the best of digital. Thinkers cannot pay to publish on BestThinking. We only publish ebooks we believe in and we make sure they are quality content, well written and well produced. Our ebooks are available in the major distribution channels, such as Apple, Amazon, and Barnes and Noble, as well as our own distribution, the ThinkerBooks Store.

BestThinking.com to Shut Down Permanently on December 31, 2017

If you want to save a copy of your content, you must do so before the website shuts down on December 31, 2017. We will NOT be able to provide any assistance after the website shuts down. We are available at support@thinkermedia.com only until the shutdown to provide more information and assistance.

It was a noble 10-year experiment, but it turns out that the writers with the best content are the least adept at the tech required to publish under our model, which in hindsight, makes perfect sense. If you are dedicating your life to becoming an expert in your specialty, you don’t have a lot of time left for figuring out publishing tech.

It hasn't helped that we have entered an age of unprecedented polarization and antagonism which doesn't foster demand for a website dedicated to the respectful engagement of diverse views.

Thank you, everyone!

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