When customers ask for 'better pricing', you need to review your offering. Your customers are telling you they don't see the value. That could be a quality issue, poor marketing or a myriad of other things. The key, though, is that they're not seeing the value. You need to find out why.
Supermarket price war looms as Tesco slashes prices in bid to boost sales after losing ground to riv
It never ceases to amaze me that 'financial analysts' deem that price war participation is healthy for any company much less one that's in a low-margin business.
Telecom Stocks: Finding Value Amid Price War
Has the telecom industry reached market saturation? Or have they simply lost their innovation momentum?
Minimum alcohol pricing would save 860 lives a year, study finds
This 'cure' for severe drinking problems has been considered in other countries. These well-intentioned attempts to regulate behavior through pricing overlook one very important aspect of the problem - the addiction. Addicts of any ilk don't conform to the logic that these 'solutions'...
The Inevitability of Walmart's Low-Price Strategy - Pricing for Profit
Pricing strategies, especially low-price strategies, produce predictable results. Why is it that business 'leaders' fail so see this fact? Why do we keep making the same mistakes?
Alcohol pricing: government 'dancing to the tune of drinks industry'
Apparently the 'government' came to the same realization I had in my PricingForProfitBook.com blog post, Pricing and Social Conscience.
U.S. Drug Sales Drive 37% 4Q Profit Jump at Johnson & Johnson
A company with over a century of profitable growth AT PREMIUM PRICES. So why are business 'leaders' so enamored with low price strategies?
Price and Profit - PRICING FOR PROFIT - More than setting a price.
A January 9, 2014 Washington Post/Associated Press article, Retailers of all stripes sing holiday blues, states that seven retailers have cut fourth quarter profit expectations. The article goes on to…
Why the surge-pricing fiasco is great for Uber - Fortune Tech
Like a velvet rope nightclub, Uber service was never intended to serve everyone. The real surprise was that people thought otherwise.
Innovation, Marketing & Pricing in 2014 - Pricing for Profit
Innovation's 'new' allure and its implications for 2014 also explains slow recovery.
Amazon: Pricing to Extinction? - Pricing for Profit
Is Amazon's low-price strategy showing signs of failing despite the huge run up in its stock price? Let's find out.
The Grinch and Me - PRICING FOR PROFIT - More than setting a price.
Retailers continuously fret over holiday sales, what their competitors are doing and what impact all of these things will have on their bottom line. Are their fears well-founded? Are their competitors really to blame?
Differentiate or Die - PRICING FOR PROFIT - More than setting a price.
Logically we, as sellers, know we need to differentiate. How well are we buying into that concept? Let's see.
- Pricing Tips from the Oracle of Omaha
- Walmart's Rebranding?
- Kroger Ends Double Coupons; New Pricing Strategy Coming
- A Disturbing Trend in Pricing?
- Pricing and Social Conscience
- An Interesting Question
- The Destruction of Value
- High-low pricing method gets slammed in court ruling
- Increase Average Sale Price | A Simple Psychological Trick
- Discounting's Carbon Footprint - Part 1
- 4K HDTV: A Step Too Far?
- Oprah's Roller Coaster Ride
- California dairy farmers sour on pricing system
- Logic vs. Emtion
- QUICK Value Adding Strategies
- ChaChing! Part 1