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Dale Furtwengler
Dale Furtwengler helps businesses get higher prices regardless of what their competitors or the economy are doing. His book, Pricing for Pr

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Recent Content by Dale Furtwengler

Farmers brand to protect margins

ABC News reported that farmers in western Australia are branding their produce to avoid having them commoditized by supermarket chains. Damien Rigali, lettuce grower, said “If I had headed down the same path that most people head down, I would’ve found myself going backwards in the next five...

50 ways to leave your...customer

Target’s pricing gimmick brought to mind the Paul Simon song ’50 Ways to Leave Your Lover.’ The gimmick I had mentioned to my wife that I could use some new jeans. She received an email from Target announcing a sale on clothing - buy one, get 50% off the second. In fairness, there was an...

Amazon: A hint of vulnerability?

In my July 15, 2014 blog post, Pricing’s self-inflicted wounds , I talked about the risks Amazon was taking with the negotiating tactics it’s employing with Hachette. One of those risks comes in the form of inviting alternatives. Less than a month later (August 12th), Fortune magazine published an...

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