Calling All Writers
Google is rumored to have a "celebrity acquisition plan" for its new social networking service Google+. The plan would allegedly encourage celebrities to begin using the site as a way to publicize the service. A part of this plan would include a identity verification system similar to...
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Why Google+ Shouldn't Be Chasing Celebrities
The author suggests that celebrity participants will not be the best way for Google+ to increase its amount of users. He believes that the main feature of Google+ is its social circles, which allow users to divide their friends into different groups. The users can also choose how much...
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Celebrity Endorsements Still Push Product
In the U.S., celebrities appear in more than 15 percent of all advertisements. The author predicts that celebrity product endorsements will remain popular for several reasons. He suggests that using familiar faces in ads makes them more memorable for consumers, raising their awareness of the...
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The Trouble with Celebrity Endorsements
The article suggests that although celebrity endorsements are popular in advertising, they are often very expensive and risky. The author states that once a celebrity endorses a product, his or her public image also becomes a reflection of the product to a certain degree. Therefore, any...
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Oprah, Ashton Kutcher mark Twitter 'turning point'
The author describes how celebrity users helped popularize Twitter. For instance, Ashton Kutcher was the first Twitter user to gain one million followers. This milestone was publicized through a competition between Kutcher and CNN, in which he promised to donate to a charity if he reached...
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Poll: Celebrity Endorsements Don’t Work… Don’t Tell Angelina
According to a recent poll, 77 percent of the respondents said that they are no more or less likely to buy a product if it is endorsed by a celebrity. Four percent said that they were more likely to buy the product, and 14 percent said they were actually less likely to buy it. However, the...
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Why Celebrities in Ads Don't Always Lead to Greater Sales
The author explores whether celebrity endorsements are worth the large expense for companies. He studied every national television ad during the first 11 months of 2010 and found that most celebrity ads are either as effective or less effective than ads that do not feature celebrities. He...
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Are social media celebrity endorsements a waste of money?
The article is based on a recent poll about celebrity product endorsements via social media. The respondents were asked how they felt about companies paying celebrities to post about products on social networking sites. Twenty-eight percent of respondents said it was unethical and ineffective...
