Imposing Limits on Virtual Advertising

The article focuses on MirriAd, an advertising firm that specializes in digital product placement. The company digitally alters past television shows or movies to insert new products or ads, like placing a Coca Cola ad on a park bench in the movie "Forrest Gump." The author questions the...

The author explores the ethical debate surrounding virtual advertising, or digitally inserting ads into media. She explains how the ads are created, as well as why they have become popular. This method is particularly common in telecasts of sporting events. Virtual product placement, or...

The author states that digitally inserting recent movie ads in reruns of television shows could be considered a form of viral marketing. However he suggests that this practice could create a backlash, decreasing the likelihood of consumers buying the product.

An article about how virtual advertising began. The author explores several reasons why advertisers choose this method. For instance, virtual products can be easily changed, so a different sponsor can be sold the product placement each time the show airs. Also, viewers pay more attention to...

This article focuses on the rise in virtual advertising in sporting events, and why this practice is becoming so popular in this medium.

A brief description of the recent virtual advertising controversy. The author suggests that this practice may continue because less consumers are watching commercials due to new forms of viewing television like DVRs and Netflix. As of now, advertisements for three different movies (Zookeeper,...

Another example of an advertisement for a recent movie placed in a rerun of "How I Met Your Mother." A television screen featuring an ad for the movie "Country Strong" was inserted into the background of a scene from an episode from 2009.