Article in Trending Topic Imposing Limits on Virtual Advertising

TV With 2011 "Country Strong" Promo Inserted Into 2009 HIMYM Rerun

 
Article by Ben Popken
Source: The Consumerist
 
Another example of an advertisement for a recent movie placed in a rerun of "How I Met Your Mother." A television screen featuring an ad for the movie "Country Strong" was inserted into the background of a scene from an episode from 2009.
 

Looks like the ad sales team over at CBS sold more than one digital insertion ad slot on "How I Met Your Mother reruns." Now here's one with CGI television running a promo for the 2011 Country Strong injected into the background of a replay of a 2009 episode of "How I Met Your Mother."

The episode is "Old King Clancy," which first aired on March 23, 2009. Country Strong got wide release on January 7, 2011.

Flickr user maju6406 who spotted it elegantly sums up the appropriate reaction by superimposing the acronym "wtf" onto the altered shot.

Read more at  http://consumerist.com/2011/07/tv-with-2011-country-strong-promo-inserted-into-2009-himym-rerun.html
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Enelda Butler
Enelda Butler has studied at UNC-Chapel Hill and the University of Alabama. She's interested in public relations, especially in the nonprofi

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