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David Husnian
The "honest marketer", an oxymoron? Not in this case :-) I believe marketing, truth and integrity can all be used in the same sentence. Doing just that I have taken my monthly income and turned into my weekly income... (daily is next!)
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Education, Experience and Distinctions
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Scarcity: Does It Work With Digital Products?
Scarcity is an amazingly effective tactic used by copywriters.
It creates a “sense of urgency” as one step in the path leading the prospect to the land of the customer.
Why use scarcity?
One of the primary reasons, maybe THE primary reason, is because people put things off. Most people excel at it!
That’s exactly what you do not want.
The fact is, if the person doesn’t do what you what you want them to do there and now the odds of them doing it later aren’t that good.
So the goal of scarcity is stop your prospects from procrastinating.
The problem is that with digital downloads is that it’s pretty hard to say “only 23 copies” left because, well, it’s digital so you can just make another copy.
But, scarcity is still alive an well.
Here’s how to use scarcity with digital products…
David Husnian
Link: http://streetguidetocopywriting.com/blog/psychological-triggers/digital-scarcity
Date Created: Dec. 1, 2011
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