From the Desk Of David

This is VERY important! It lists rules every direct marketer, online or off, needs to follow if you take credit cards as a form of payment. I've blatantly stole this from Ryan Lee's blog , sign up for his Webinar while you're there. Direct Response Best Practice Guidelines for Merchants Trial Offers Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” are...  Read More

If 2009 was the “ Year of Taking Action ” then 2010 is shaping up to be the “ Year of Focusing ”. Some people think lack of focus causes more business failure than anything else. I’ve recently read numerous e-mails and blogs posts from people saying how important focus is and how they are really going to focus this year. In fact, there have been a rash of Internet Marketers, big names and...  Read More