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Dennis Lendrem
Dennis Lendrem
MSc in Medical Statistics, PhD from Oxford. Background in Pharmaceutical R&D. Contributor to popular magazines and trade magazines including Scrip Magazine, New Scientist and the Economist. Formerly Editor of the journal Pharmaceutical Statistics.
 
Posted in Business / Industries / Pharmaceuticals

The Wimbledon Effect

Nov. 17, 2011 1:25 pm
Categories: Business Strategy
Nothing fails like success.
Gerald Nachman

The Wimbledon Effect is used to describe a successful organization that resists the need to change until it is too late for change to be effective.

The term was first coined by Norman Einstein based on his observations of the All England Lawn Tennis & Croquet Association in the 1980s. During this period the organizing committee behind the Wimbledon Championships stubbornly resisted modernizing influences in the tennis game. Einstein observed that one of the principle obstacles to change was the very success of the event which generated around $40m-$50m.

The last of the Grand Slam championships played on grass, Wimbledon was, until recently, the premier event in the tennis calendar.

In recent years the modernizers have campaigned to overhaul the event.

The dress code is still strict but in 2003 the tradition of players curtseying the Royal Box was scrapped. In 2007 the Wimbledon Championships became the last of the Grand Slam tournaments to award equal prize money to men and women. And in 2009 a retractable roof was installed on the Centre Court to protect the event from the vagaries of the British weather.

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Copyright Dennis Lendrem 2011Attribution

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