Identity Verified Thinker in Business / Industries / Pharmaceuticals
Dennis Lendrem
Dennis Lendrem
MSc in Medical Statistics, PhD from Oxford. Background in Pharmaceutical R&D. Contributor to popular magazines and trade magazines including Scrip Magazine, New Scientist and the Economist. Formerly Editor of the journal Pharmaceutical Statistics.
 
Dec. 27, 2011 4:14 am
The Jevons Paradox states that with technological progress the efficiency with which a resource is used increases leading to a paradoxical increase in the rate of consumption of that resource. In 1865 the English economist William Stanley Jevons observed that technological improvements that increased the efficiency of coal-use led to the increased consumption of coal in a wide range of...  Read More
Dec. 20, 2011 11:15 am
Change is hard because people overestimate the value of what they have—and underestimate the value of what they may gain by giving that up. We must show people that what they have is not as valuable as they believe. They may find this uncomfortable. If you want to make enemies, try to change something. Woodrow Wilson Moreover, they will not see the value of what...  Read More
Dec. 13, 2011 2:08 pm
It is not enough to know the solution. One must go on to solve the problem. Norman Einstein, CEO Scientific Radicals Fast Fail strategies work by rapidly clearing the development pipeline of marginal products releasing development resources to focus on more promising products (Lendrem, 1995). The Quick-Kill model demonstrates that Fast Fail strategies will: shorten the expected...  Read More
Dec. 8, 2011 12:38 pm
Listen up folks, this is important. To minimize time to market we take tasks normally performed in serial order and, except where subject to the laws of physics or nature, we push those tasks into parallel. This increases the burn rate but reduces time to market. Providing the activities are well coordinated then fast-tracking in this way can lead to significant reductions in cycle...  Read More
Dec. 6, 2011 1:25 pm
The best way to have a good idea is to have a lot of ideas. Linus Pauling People are not stupid. They watch their managers. They listen. And they learn very quickly that innovative behaviours can be potentially career-threatening. As inertia gains momentum within an organization people adapt; they demonstrate “learned helplessness”. Or they move on to join your rivals. The good...  Read More
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