Identity Verified Thinker in Business / Industries / Pharmaceuticals
Dennis Lendrem
Dennis Lendrem
MSc in Medical Statistics, PhD from Oxford. Background in Pharmaceutical R&D. Contributor to popular magazines and trade magazines including Scrip Magazine, New Scientist and the Economist. Formerly Editor of the journal Pharmaceutical Statistics.
Jul. 18, 2011 12:37 pm
The Ludic Fallacy reminds us to be mindful of the gap between theory and reality. There are two people: Dr Bob, who is regarded as a man of science and logical thinking. Street Smart Steve, who is regarded as a man who lives by his wits. A third party asks them, "assume a fair coin is flipped 99 times, and each time it comes up heads. What are the odds that the 100th flip would also...  Read More
Jul. 11, 2011 3:25 pm
...without breaking eggs - but it is amazing how many eggs one can break without making a decent omelet. - Charles P. Issawi, Economist and Historian, 1916-2000  Read More
Jul. 4, 2011 1:20 pm
First premise: People are rational. Second premise: This is a logical argument. Third premise: Rational people are swayed by logical argument. Conclusion: People will be swayed by this argument? The trouble with rational people is they think, in spite of all evidence to the contrary, that people are rational. That people will be persuaded by logical argument. That argument is about...  Read More
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