Identity Verified Thinker in Business / Strategy / Innovation
Daniel A Burrus
Daniel A Burrus
Daniel Burrus, Technology Futurist and Keynote Speaker on Business Trends, Technology and Future Trends. Author of the best-selling book, Flash Foresight.
Apr. 16, 2014 10:54 am
Remember when we had 1G back in the 1980s? No? That’s because back then so few thought there would ever be something faster and better. And it took a long time to get to 2G, which finally occurred in the 1990s. It took the better part of yet another decade to get up to 3G. For those of you who noticed, it took less time to get to what most of us now use, 4G, and we all know it is much faster. ...  Read More
Apr. 9, 2014 11:18 am
The general thinking is that people don’t like change. In reality, humans are born loving change. Think about it … babies cry until you change them. Also, why do we take vacations? Because we want a change. We need to get out of our usual surroundings and see something new. In this case, change is a choice, and we like it. But there is also a negative side to change, and that is when...  Read More
Apr. 2, 2014 11:00 am
I prefer to solve predictable problems before they happen. With that said, let’s look at a recent government ruling that will cause a number of predictable problems. If you’re like most people, you probably view chicken as a healthier meat option than beef. In fact, in 2013, for the first time ever, chicken was consumed more than beef in the United States. So in the consumers’ eyes, chicken is...  Read More
Mar. 26, 2014 10:27 am
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions, and we’re expecting more in 2014 including one from Apple. So far, the early versions are a bit clunky, but expect them to evolve rapidly with bendable HD displays, instant style changes, and much more. In its simplest definition, a smart watch is a computerized...  Read More
Mar. 19, 2014 10:28 am
The U.S. Department of Transportation and the National Highway Traffic Safety Administration have recently approved vehicle-to-vehicle (V2V) communication systems for cars to be able to talk to each other. The goal is to reduce 70 – 80% of accidents that involve the driver’s impaired vision. By having every vehicle know where every other vehicle is in real time, we can avoid many accidents. ...  Read More
Mar. 12, 2014 12:48 pm
It’s estimated that one million wearable devices will be shipped at the beginning of 2014, and it’s also estimated that there will be 300 million shipped by 2018. Of course, these are what I call “soft trends,” meaning they’re not solid numbers; they’re projections. But it does indicate how rapidly wearable devices will impact us. Perhaps one of the most publicized wearable devices is Google...  Read More
Mar. 5, 2014 9:47 am
I prefer to solve predictable problems before they happen. It is amazing how easy it is to see problems before they happen when you learn what to look for. Of course, predicting the problem is just the beginning. The big opportunity is to solve the problem before it occurs. Back in the early 2000s, when the Chinese were building one coal-fired power plant per week with almost no pollution...  Read More
Feb. 26, 2014 1:14 pm
Back in the mid-1980s, I wrote about how GPS would be used to revolutionize our lives. One of my books published back then was called Advances in Agriculture , in which I highlighted how GPS would transform agriculture in the 1990s and beyond. Today those predictions have come true. Thanks to smart tractors from John Deere, as well as harvesters and planters, farmers can use GPS to do much...  Read More
Feb. 19, 2014 1:25 pm
Move over cash, credit, and debit cards … there’s a new payment method available. It’s called Bitcoin—a virtual and digital version of cash that’s emerging as a global payment platform that can be used through smart phones, tablets, and other devices. Bitcoin, which is a product of open source intelligence using peer-to-peer technology to operate with no central authority or banks, has the...  Read More
Feb. 12, 2014 10:31 am
The Burrus Hard Trend™ Methodology is a scientifically developed system based on thirty years of research. Many companies, including Deloitte, Lockheed Martin, and IBM to name a few, have changed how they forecast and strategize based on this methodology of separating Hard Trends from Soft Trends. A Hard Trendis a projection based on measurable, tangible, and fully predictable facts, events, or...  Read More
Feb. 5, 2014 12:42 pm
We’ve all heard of drone use in the military. But did you know that drones are being used by a wide variety of individuals and organizations right here at home every day… and that they’ll have expanded commercial uses in the near future? Currently, the FAA has a ban on the commercial use of drones, although it does make exceptions for hobbyists where the drone stays in sight of the human...  Read More
Jan. 16, 2014 9:26 am
Most technologies aren’t really “tools,” as many people call them. They’re “enablers.” Let’s take the Internet, for example. The Internet doesn’t do anything by itself. It’s what’s connected to it—what you do with it—that makes it powerful. In that same way, the cloud is really an enabler. The cloud itself has no value. It’s what you do with the cloud that makes it valuable. As I like to say,...  Read More
Dec. 19, 2013 12:11 pm
Earlier this week I shared 12 of my Top 25 Game-Changing Hard Trends that will cause both disruption and opportunity on a global level. Today, I bring you 13 additional trends to complete the list. Remember, to stay competitive, your organization needs to anticipate the technology trends that are shaping your business and then develop innovative ways to use them to your advantage in your...  Read More
Nov. 20, 2013 11:01 am
Hiring employees can be time consuming and expensive. Having started six companies I understand that. So you want to make sure you’re bringing in the right people who have a genuine interest in the position. Are your new hires and current employees excited about what they do? Or is it just a job for them? There’s a big difference between a job, a career, and a calling. Let’s start with a...  Read More
Oct. 30, 2013 10:18 am
I have been writing about 3D Printing (also called Additive Manufacturing) for over 20 years. At first the technology was used for rapid prototyping. Over the past few years, however, rapid advances in processing power, storage, and bandwidth have catapulted this technology into a tool for manufacturing finished products that include jewelry, shoes, dresses, car dashboards, parts for jet engines,...  Read More
Oct. 23, 2013 11:13 am
The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see...  Read More
Oct. 9, 2013 12:27 pm
On a recent trip to Italy I had the opportunity to visit both Florence and Rome, and to see the work of some of history’s greatest artists, including Michelangelo. In Florence, I saw David , Michelangelo’s amazing sculpture. I also refreshed my memory about the history of that sculpture which is a great story of innovation, courage, and reinvention. Historians have well documented the fact that...  Read More
Oct. 2, 2013 11:21 am
In a recent blog post, I suggested that the role of the CIO needs to shift from that of a Chief Information Officer to a Chief Innovation Officer, largely due to the massive, rapid, multiple technology-driven transformations that are occurring today. And, just as the CIO’s role needs to change, so too does the CTO’s role—from Chief Technology Officer to Chief Transformation Officer. This...  Read More
Sep. 18, 2013 11:22 am
Dematerialization is a key strategy for innovation and one I discuss in my book, Flash Foresight . What is dematerialization? Quite simply, it’s the ability to make things smaller. As technology improves, we can reduce the amount of material it takes to build the things we use, subtracting atoms from them even as we improve their capacity and performance. The computer—which soars in speed and...  Read More
Sep. 6, 2013 8:33 am
A little over a month ago, I was in Washington, DC, meeting with the CIOs and CTOs of all government agencies in the U.S. Their prime concern was keeping the government and all of their initiatives running within the boundaries of sequestration. Sequestration has cut their employee’s hours, their funding, and many other things. And of course, they need to maintain their systems at current levels...  Read More
Sep. 4, 2013 3:40 pm
A little over a month ago, I was in Washington, DC, meeting with the CIOs and CTOs of all government agencies in the U.S. Their prime concern was keeping the government and all of their initiatives running within the boundaries of sequestration. Sequestration has cut their employee’s hours, their funding, and many other things. And of course, they need to maintain their systems at current levels...  Read More
Aug. 28, 2013 11:23 am
When Martin Luther King, Jr. stood on the steps of the Lincoln Memorial fifty years ago and spoke to a great people about their greater future, he didn’t say, “I have a plan.” Instead, he shared a dream that provided a vision of equality and hope for a struggling nation. His dream was not to get elected and not to become rich; it was a dream that was to and for everyone—one meant to elevate the...  Read More
Aug. 22, 2013 9:33 am
A powerful strategy for driving innovation, and one I discuss in my latest bestseller Flash Foresight , is called convergence. It’s about taking separate things and bringing them together in a whole new integrated and unified way. A good example is one we have all seen unfold in the past few years and that is when you converge features and functions. For example, at one time we all owned many...  Read More
Jul. 31, 2013 10:37 am
In the northern hemisphere, it is summer, which means a time of vacations, getting together with friends, and taking a little time off. But are you really taking any time off? There’s a time to plug in to technology and a time to unplug. Are you unplugging on your down time? In fact, are any of us ever unplugged? It wasn’t that long ago that people left their laptops behind when they went out...  Read More
Jul. 24, 2013 10:12 am
While I use many innovative strategies to help companies accelerate, I’ve always liked the approach of running a contest. When was the last time your organization ran a contest? In January 2013 United Healthcare launched a contest to battle chronic illnesses. It was open to anyone, anywhere in the world, and the goal was to encourage the development of products that would help people live...  Read More
Jun. 26, 2013 11:38 am
We are now experiencing a tsunami of information washing over us—over every single business and person—because we’re making more and more things connected and intelligent. For example, we already have smart cement for bridges and highways that can communicate when a repair is needed before there is a problem, and we have smart cars that can drive themselves. In addition, we will soon be putting...  Read More
Jun. 19, 2013 10:25 am
The Supreme Court’s recent ruling that companies cannot patent parts of naturally-occurring human genes represents a game-changer for healthcare and the medical and biotechnology industries. To date, close to 25% of the 22,000 human genes have been patented, and those patents have kept competing researchers and companies from developing innovative and less expensive medical tests, treatments,...  Read More
Jun. 13, 2013 1:50 pm
With the multitude of social media sites, it’s hard for businesses to determine where they should be allocating their time and resources. And since many are reporting that they’re not getting the return they expected from their social media efforts, it’s important to know the psychology of social media and the various types of networking that fall under the social media umbrella. When you...  Read More
May 22, 2013 10:10 am
Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems that were proving to be difficult to solve. The most expensive option when airlines are ordering a new fleet of jets is the engines. One of their problems was increasing their R&D budget so they could continue to innovate beyond their innovative competitors, including GE and...  Read More
May 8, 2013 12:57 pm
We’re starting to see that any company’s competitive advantage is increasingly determined by the quality of the data they have and how they’re using that data to make real-time decisions. This applies to not only humans making the decisions, but also to how they’re allowing the machines they have in their enterprise to make decisions. In other words, they’re deciding what decisions they want the...  Read More
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No Worries, We Are NOT Vulnerable To The OpenSSL Bug

We do not use OpenSSL here at or No need to worry or change passwords here because of the widely-publicized Heartbleed Bug. We have suffered two short outages recently presumably because much of the Internet transport infrastructure does rely on OpenSSL and they have been updating their systems.

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