Identity Verified Thinker in Business / Strategy / Innovation
Daniel A Burrus
Daniel A Burrus
Daniel Burrus, Technology Futurist and Keynote Speaker on Business Trends, Technology and Future Trends. Author of the best-selling book, Flash Foresight.
Sep. 10, 2014 11:44 am
Having new shoes that you need to “break in” because they hurt your feet (or dealing with shoes that always feel uncomfortable no matter how long you wear them) will soon be a thing of the past thanks to 3D Printing. Several shoe companies, including Nike, Feetz, and United Nude, are now using 3D Printing technology to give customers shoes that are custom made for them—in the store, on the spot. ...  Read More
Sep. 3, 2014 12:32 pm
Are you becoming increasingly irrelevant in the eyes of your employer or the marketplace because your education and training has not been keeping up with the dramatic changes that are taking place in your industry? To have job security and increase your earning power both now and in the future, you need to boost your relevance by learning new things. The challenge is knowing what to learn, what...  Read More
Aug. 20, 2014 12:59 pm
Not too long ago, most people lived a very different life filled with many different realities. We had our work reality, our home reality, our recreational reality, our church or religious affiliation reality, our vacation reality, and many others. All of these realities represented different aspects of our life that were separate from each other. After all, many times your spouse and children...  Read More
Jul. 23, 2014 10:52 am
Wouldn’t it be great if you could predict the future—and be right? If you could conceptualize the next great innovative product and know it will be a wild success before you even make your prototype? If you could roll out the next innovative service or process without fear of it failing? Well, you can predict the future accurately and be a great innovator. All you have to do is leave out the...  Read More
Jul. 2, 2014 10:36 am
Executives, managers, the business and popular press all tend to make the same false assumption about the future of technological change. Every time a new product category is introduced, they assume that the older category will soon cease to exist. But that’s not the way it works. The hottest new breakthrough technologies do not necessarily replace older ones. Instead, they often coexist side by...  Read More
Jun. 25, 2014 11:37 am
I’ve always asserted that the future really is visible—that you can predict events before they occur. When I’m delivering a keynote speech, I often say that the reason I have been so accurate about my predictions all these decades is because I leave out the parts I can be wrong about. It sounds simple, but it is also powerful when you realize how much you can be right about. The key was...  Read More
Jun. 11, 2014 3:40 pm
Every piece of technology we own or online service we consume has Gordon Moore’s 1965 law as a common denominator (Moore’s Law = number of transistors doubling in microchips about every two years). Even though the law is nearly half a century old, it’s still valid and impacting our future. Realize that I have a thirty-year history with Moore’s Law, and I have used it as one of my tools to create...  Read More
Jun. 4, 2014 11:48 am
As a technology futurist and innovation expert, I’m often asked, “Which technologies do you think will have the biggest impact on humankind over the next decade?” When answering this question, it’s important to note that many things will not change in the future, including basic human behavior and a host of things like our desire to walk on a beach, take vacations, play games, see our children...  Read More
May 28, 2014 11:21 am
The old Golden Rule in business was to find out what your customers wanted and to give it to them. Today, if you ask your customers what they want and you give it to them, you’d miss a huge opportunity. Their answers will never give you more than a fraction of the true potential. In addition, the answers they provide are the same answers they are telling your competitors when they ask. In other...  Read More
May 7, 2014 11:45 am
Square Marketplace, an online storefront that includes items from merchants around the world, now accepts Bitcoin as payment for every transaction. And unlike eBay and other online storefronts that don’t accept Bitcoin, the seller automatically gets the full amount of whatever they sold in U.S. dollars with no additional fees for either the seller or buyer. The fact that there are no additional...  Read More
Apr. 30, 2014 10:24 am
Enterprise mobility is a Hard Trend—it will continue to grow rapidly. In other words, think of mobile devices and the corresponding apps as a magnitude 9.6 earthquake, disrupting business as we’ve known it for decades. Unfortunately, most people and corporations are missing this point. As such, they’re investigating mobility and asking questions like, “Should we get an Apple, Android, or...  Read More
Apr. 23, 2014 10:29 am
At first glance, Google might seem like it’s focusing less on search and more on trying to find the next big thing by throwing money at a wide variety of unrelated new business ventures, including robotics, Google Glass, autonomous cars, home delivery, Web TV, high speed fiber networks, and many more. However, thinking they are unrelated would not be true at all. Instead, Google has been very...  Read More
Apr. 16, 2014 10:54 am
Remember when we had 1G back in the 1980s? No? That’s because back then so few thought there would ever be something faster and better. And it took a long time to get to 2G, which finally occurred in the 1990s. It took the better part of yet another decade to get up to 3G. For those of you who noticed, it took less time to get to what most of us now use, 4G, and we all know it is much faster. ...  Read More
Mar. 26, 2014 10:27 am
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions, and we’re expecting more in 2014 including one from Apple. So far, the early versions are a bit clunky, but expect them to evolve rapidly with bendable HD displays, instant style changes, and much more. In its simplest definition, a smart watch is a computerized...  Read More
Mar. 19, 2014 10:28 am
The U.S. Department of Transportation and the National Highway Traffic Safety Administration have recently approved vehicle-to-vehicle (V2V) communication systems for cars to be able to talk to each other. The goal is to reduce 70 – 80% of accidents that involve the driver’s impaired vision. By having every vehicle know where every other vehicle is in real time, we can avoid many accidents. ...  Read More
Mar. 12, 2014 12:48 pm
It’s estimated that one million wearable devices will be shipped at the beginning of 2014, and it’s also estimated that there will be 300 million shipped by 2018. Of course, these are what I call “soft trends,” meaning they’re not solid numbers; they’re projections. But it does indicate how rapidly wearable devices will impact us. Perhaps one of the most publicized wearable devices is Google...  Read More
Feb. 26, 2014 1:14 pm
Back in the mid-1980s, I wrote about how GPS would be used to revolutionize our lives. One of my books published back then was called Advances in Agriculture , in which I highlighted how GPS would transform agriculture in the 1990s and beyond. Today those predictions have come true. Thanks to smart tractors from John Deere, as well as harvesters and planters, farmers can use GPS to do much...  Read More
Feb. 19, 2014 1:25 pm
Move over cash, credit, and debit cards … there’s a new payment method available. It’s called Bitcoin—a virtual and digital version of cash that’s emerging as a global payment platform that can be used through smart phones, tablets, and other devices. Bitcoin, which is a product of open source intelligence using peer-to-peer technology to operate with no central authority or banks, has the...  Read More
Feb. 12, 2014 10:31 am
The Burrus Hard Trend™ Methodology is a scientifically developed system based on thirty years of research. Many companies, including Deloitte, Lockheed Martin, and IBM to name a few, have changed how they forecast and strategize based on this methodology of separating Hard Trends from Soft Trends. A Hard Trendis a projection based on measurable, tangible, and fully predictable facts, events, or...  Read More
Feb. 5, 2014 12:42 pm
We’ve all heard of drone use in the military. But did you know that drones are being used by a wide variety of individuals and organizations right here at home every day… and that they’ll have expanded commercial uses in the near future? Currently, the FAA has a ban on the commercial use of drones, although it does make exceptions for hobbyists where the drone stays in sight of the human...  Read More
Jan. 29, 2014 1:01 pm
Over the last 12 months I’ve surveyed over 700 companies, asking them if they have developed any mobile apps internally to help them with such things as supply chain management, logistics, purchasing, maintenance, service, or sales support. At this point, only 4% said “yes,” which is very low considering how many smart phones and tablets are in use by businesses of all sizes today. The second...  Read More
Jan. 22, 2014 12:37 pm
Over the past few years, organizations worldwide were forced to deal with an IT “problem” referred to as BYOD (Bring Your Own Device). It started with smart phones, and now it’s occurring with other devices as well. Here’s what happened: Most large organizations, as well as midsize and even smaller ones, required their people to have a Blackberry. By combining a cell phone with a secure,...  Read More
Jan. 16, 2014 9:26 am
Most technologies aren’t really “tools,” as many people call them. They’re “enablers.” Let’s take the Internet, for example. The Internet doesn’t do anything by itself. It’s what’s connected to it—what you do with it—that makes it powerful. In that same way, the cloud is really an enabler. The cloud itself has no value. It’s what you do with the cloud that makes it valuable. As I like to say,...  Read More
Dec. 19, 2013 12:11 pm
Earlier this week I shared 12 of my Top 25 Game-Changing Hard Trends that will cause both disruption and opportunity on a global level. Today, I bring you 13 additional trends to complete the list. Remember, to stay competitive, your organization needs to anticipate the technology trends that are shaping your business and then develop innovative ways to use them to your advantage in your...  Read More
Dec. 17, 2013 11:21 am
No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing...  Read More
Oct. 30, 2013 10:18 am
I have been writing about 3D Printing (also called Additive Manufacturing) for over 20 years. At first the technology was used for rapid prototyping. Over the past few years, however, rapid advances in processing power, storage, and bandwidth have catapulted this technology into a tool for manufacturing finished products that include jewelry, shoes, dresses, car dashboards, parts for jet engines,...  Read More
Oct. 23, 2013 11:13 am
The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see...  Read More
Oct. 16, 2013 10:55 am
I recently took my first trip to Iceland in order to do some speaking and consulting with one of my clients. As I rode in the car to my hotel, I noticed a huge manufacturing plant—obviously a major source of income and employment for the country. I asked the driver what it was, and he said, “That’s an aluminum plant. We make aluminum here.” I thought that was interesting, so I asked, “Is there...  Read More
Oct. 9, 2013 12:27 pm
On a recent trip to Italy I had the opportunity to visit both Florence and Rome, and to see the work of some of history’s greatest artists, including Michelangelo. In Florence, I saw David , Michelangelo’s amazing sculpture. I also refreshed my memory about the history of that sculpture which is a great story of innovation, courage, and reinvention. Historians have well documented the fact that...  Read More
Oct. 2, 2013 11:21 am
In a recent blog post, I suggested that the role of the CIO needs to shift from that of a Chief Information Officer to a Chief Innovation Officer, largely due to the massive, rapid, multiple technology-driven transformations that are occurring today. And, just as the CIO’s role needs to change, so too does the CTO’s role—from Chief Technology Officer to Chief Transformation Officer. This...  Read More
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