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Daniel A Burrus
Daniel A Burrus
Daniel Burrus, Technology Futurist and Keynote Speaker on Business Trends, Technology and Future Trends. Author of the best-selling book, Flash Foresight.
 
Apr. 23, 2014 10:29 am
At first glance, Google might seem like it’s focusing less on search and more on trying to find the next big thing by throwing money at a wide variety of unrelated new business ventures, including robotics, Google Glass, autonomous cars, home delivery, Web TV, high speed fiber networks, and many more. However, thinking they are unrelated would not be true at all. Instead, Google has been very...  Read More
Apr. 16, 2014 10:54 am
Remember when we had 1G back in the 1980s? No? That’s because back then so few thought there would ever be something faster and better. And it took a long time to get to 2G, which finally occurred in the 1990s. It took the better part of yet another decade to get up to 3G. For those of you who noticed, it took less time to get to what most of us now use, 4G, and we all know it is much faster. ...  Read More
Mar. 26, 2014 10:27 am
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions, and we’re expecting more in 2014 including one from Apple. So far, the early versions are a bit clunky, but expect them to evolve rapidly with bendable HD displays, instant style changes, and much more. In its simplest definition, a smart watch is a computerized...  Read More
Mar. 19, 2014 10:28 am
The U.S. Department of Transportation and the National Highway Traffic Safety Administration have recently approved vehicle-to-vehicle (V2V) communication systems for cars to be able to talk to each other. The goal is to reduce 70 – 80% of accidents that involve the driver’s impaired vision. By having every vehicle know where every other vehicle is in real time, we can avoid many accidents. ...  Read More
Mar. 12, 2014 12:48 pm
It’s estimated that one million wearable devices will be shipped at the beginning of 2014, and it’s also estimated that there will be 300 million shipped by 2018. Of course, these are what I call “soft trends,” meaning they’re not solid numbers; they’re projections. But it does indicate how rapidly wearable devices will impact us. Perhaps one of the most publicized wearable devices is Google...  Read More
Feb. 26, 2014 1:14 pm
Back in the mid-1980s, I wrote about how GPS would be used to revolutionize our lives. One of my books published back then was called Advances in Agriculture , in which I highlighted how GPS would transform agriculture in the 1990s and beyond. Today those predictions have come true. Thanks to smart tractors from John Deere, as well as harvesters and planters, farmers can use GPS to do much...  Read More
Feb. 19, 2014 1:25 pm
Move over cash, credit, and debit cards … there’s a new payment method available. It’s called Bitcoin—a virtual and digital version of cash that’s emerging as a global payment platform that can be used through smart phones, tablets, and other devices. Bitcoin, which is a product of open source intelligence using peer-to-peer technology to operate with no central authority or banks, has the...  Read More
Feb. 12, 2014 10:31 am
The Burrus Hard Trend™ Methodology is a scientifically developed system based on thirty years of research. Many companies, including Deloitte, Lockheed Martin, and IBM to name a few, have changed how they forecast and strategize based on this methodology of separating Hard Trends from Soft Trends. A Hard Trendis a projection based on measurable, tangible, and fully predictable facts, events, or...  Read More
Feb. 5, 2014 12:42 pm
We’ve all heard of drone use in the military. But did you know that drones are being used by a wide variety of individuals and organizations right here at home every day… and that they’ll have expanded commercial uses in the near future? Currently, the FAA has a ban on the commercial use of drones, although it does make exceptions for hobbyists where the drone stays in sight of the human...  Read More
Jan. 29, 2014 1:01 pm
Over the last 12 months I’ve surveyed over 700 companies, asking them if they have developed any mobile apps internally to help them with such things as supply chain management, logistics, purchasing, maintenance, service, or sales support. At this point, only 4% said “yes,” which is very low considering how many smart phones and tablets are in use by businesses of all sizes today. The second...  Read More
Jan. 22, 2014 12:37 pm
Over the past few years, organizations worldwide were forced to deal with an IT “problem” referred to as BYOD (Bring Your Own Device). It started with smart phones, and now it’s occurring with other devices as well. Here’s what happened: Most large organizations, as well as midsize and even smaller ones, required their people to have a Blackberry. By combining a cell phone with a secure,...  Read More
Jan. 16, 2014 9:26 am
Most technologies aren’t really “tools,” as many people call them. They’re “enablers.” Let’s take the Internet, for example. The Internet doesn’t do anything by itself. It’s what’s connected to it—what you do with it—that makes it powerful. In that same way, the cloud is really an enabler. The cloud itself has no value. It’s what you do with the cloud that makes it valuable. As I like to say,...  Read More
Dec. 19, 2013 12:11 pm
Earlier this week I shared 12 of my Top 25 Game-Changing Hard Trends that will cause both disruption and opportunity on a global level. Today, I bring you 13 additional trends to complete the list. Remember, to stay competitive, your organization needs to anticipate the technology trends that are shaping your business and then develop innovative ways to use them to your advantage in your...  Read More
Dec. 17, 2013 11:21 am
No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing...  Read More
Oct. 30, 2013 10:18 am
I have been writing about 3D Printing (also called Additive Manufacturing) for over 20 years. At first the technology was used for rapid prototyping. Over the past few years, however, rapid advances in processing power, storage, and bandwidth have catapulted this technology into a tool for manufacturing finished products that include jewelry, shoes, dresses, car dashboards, parts for jet engines,...  Read More
Oct. 23, 2013 11:13 am
The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see...  Read More
Oct. 16, 2013 10:55 am
I recently took my first trip to Iceland in order to do some speaking and consulting with one of my clients. As I rode in the car to my hotel, I noticed a huge manufacturing plant—obviously a major source of income and employment for the country. I asked the driver what it was, and he said, “That’s an aluminum plant. We make aluminum here.” I thought that was interesting, so I asked, “Is there...  Read More
Oct. 9, 2013 12:27 pm
On a recent trip to Italy I had the opportunity to visit both Florence and Rome, and to see the work of some of history’s greatest artists, including Michelangelo. In Florence, I saw David , Michelangelo’s amazing sculpture. I also refreshed my memory about the history of that sculpture which is a great story of innovation, courage, and reinvention. Historians have well documented the fact that...  Read More
Oct. 2, 2013 11:21 am
In a recent blog post, I suggested that the role of the CIO needs to shift from that of a Chief Information Officer to a Chief Innovation Officer, largely due to the massive, rapid, multiple technology-driven transformations that are occurring today. And, just as the CIO’s role needs to change, so too does the CTO’s role—from Chief Technology Officer to Chief Transformation Officer. This...  Read More
Sep. 25, 2013 11:33 am
Today’s world of business is not just changing—it’s transforming. What’s the difference? Change is doing something in an incrementally different way. Transformation is doing something so drastically different that it becomes a qualitative shift, not just quantitative. The move from wax cylinders, to acetate discs, to LPs, to CDs … these were all change. CDs to MP3s? Suddenly I can carry my entire...  Read More
Sep. 18, 2013 11:22 am
Dematerialization is a key strategy for innovation and one I discuss in my book, Flash Foresight . What is dematerialization? Quite simply, it’s the ability to make things smaller. As technology improves, we can reduce the amount of material it takes to build the things we use, subtracting atoms from them even as we improve their capacity and performance. The computer—which soars in speed and...  Read More
Sep. 4, 2013 3:40 pm
A little over a month ago, I was in Washington, DC, meeting with the CIOs and CTOs of all government agencies in the U.S. Their prime concern was keeping the government and all of their initiatives running within the boundaries of sequestration. Sequestration has cut their employee’s hours, their funding, and many other things. And of course, they need to maintain their systems at current levels...  Read More
Aug. 22, 2013 9:33 am
A powerful strategy for driving innovation, and one I discuss in my latest bestseller Flash Foresight , is called convergence. It’s about taking separate things and bringing them together in a whole new integrated and unified way. A good example is one we have all seen unfold in the past few years and that is when you converge features and functions. For example, at one time we all owned many...  Read More
Aug. 14, 2013 12:34 pm
Twenty years ago, I predicted that when the exponential and predictable progress of processing power, storage, and bandwidth—what I called the three digital accelerators—reached the levels we would have by 2010, we’d start seeing virtual hospitals, which would lower costs, improve efficiency, and ultimately change healthcare. In my latest New York Times best seller Flash Foresight , I wrote...  Read More
Aug. 7, 2013 1:25 pm
The accelerating change of technology we use commercially and personally is dramatically increasing the global demand for electric power. As consumers, we’re gulping power at an alarming rate, from air conditioning systems, heating systems, household appliances, and all forms of home entertainment devices to cloud computing, computers, and consumer electronics. Over the past few years, we’re also...  Read More
Jul. 31, 2013 10:37 am
In the northern hemisphere, it is summer, which means a time of vacations, getting together with friends, and taking a little time off. But are you really taking any time off? There’s a time to plug in to technology and a time to unplug. Are you unplugging on your down time? In fact, are any of us ever unplugged? It wasn’t that long ago that people left their laptops behind when they went out...  Read More
Jul. 24, 2013 10:12 am
While I use many innovative strategies to help companies accelerate, I’ve always liked the approach of running a contest. When was the last time your organization ran a contest? In January 2013 United Healthcare launched a contest to battle chronic illnesses. It was open to anyone, anywhere in the world, and the goal was to encourage the development of products that would help people live...  Read More
Jul. 10, 2013 11:47 am
If you think that change is coming at you faster and faster each day, you’re right. That’s because the three change accelerators of processing power, storage, and bandwidth have reached unprecedented levels and are transforming everything, including how you sell, market, communicate, train, educate, and innovate. For example, over 40% of the revenue from IBM last year came from products and...  Read More
Jun. 26, 2013 11:38 am
We are now experiencing a tsunami of information washing over us—over every single business and person—because we’re making more and more things connected and intelligent. For example, we already have smart cement for bridges and highways that can communicate when a repair is needed before there is a problem, and we have smart cars that can drive themselves. In addition, we will soon be putting...  Read More
May 29, 2013 12:17 pm
Many of today’s companies are competing on price and have razor thin margins on their products. As a result, they’ve commoditized their product and have to rely on high volumes to make money. Fortunately, even though it’s a tough world out there, you can decommoditize your commodities. In fact, you can decommoditize every product and every service. Skeptical? Here’s an example. A number of...  Read More
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