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As of the writing of this blog entry, the new Windows Phone 7 has been released, and albeit a bit late to the market, Microsoft has worked super hard to create a unique platform and experience on the new Windows Phone 7 operating system.
On the contrary to what most articles have been saying about the new WP7, one should not forget that as a massive company with substantial amounts of resources, Microsoft is in the game for the long run, and not the short run as most investors in Wall Street are with their short sight and greed.
Yes, it is true that it took Microsoft some time to redefine its mobile technology and break away from the old code base. But, I believe that they have entered the game at the right time and with the right strategy.
Windows Phone 7 is designed for both business-oriented users and also the consumer. With the right marketing strategy, it can and it will take away shares from Apple iPhone and iPad and the Google mobile devices. One should not forget that Apple does not have a business-oriented strategy with their mobile devices; they are mostly designed for the individual for personal use and not for productivity. As such, it won’t have any impact on the corporate level.
Google is a little in line with business productivity on its mobile devices since it can integrate them easily with their online service offerings. But it is childish to compare the offerings from Google to that of Microsoft on office applications, including their mail server, etc.
From a consumer point of view, Xbox is a very big hit and it gets better with each release. Since Windows Phone 7 incorporates Xbox Live on the devices, it is sure going to bring a lot of consumers over to the phone.
12-22-2010
Having the opportunity to work with the Windows Phone 7 development tools and environment. I can say that, Microsoft is on the right track with their new mobile platform. The tools are solid for the developers (Visual Studio 2010) as well as for the designers (Microsoft Expression) for Windows Phone 7.
Here is a screenshot of some testing I have done with the phone:
For developers, the coding environment should be very familiar, hence you will need to just get upto speed with the Windows Phone 7 SDK.
For advanced User Interface (UI) Design, you will need to use Microsoft Blend 4. MS Blend 4 is a very powerful design tool for the .Net platform. If you have been designing and developing Silverlight applications or websites, you will feel right at home when it comes to designing advanced UI elements for Windows Phone 7.
The above screen-shots are some of the testing which I have performed on the Windows Phone 7 device.
