Monday Focus – I was with my friend Richard this weekend that has two small children. Because of his small children I was reminded of my grandmother’s quote of “children should be seen and not heard.” This got me thinking about marketing today as it pertains to many business owners.
Many doctors are business owners are not invisible but are never heard. Why? Medical practices are a business and these need to be marketed like any other business. The practice has a brand and that brand builds community based on value and patients speaking about you. If doctors and their staff cannot articulate value there is no brand, no emotion, no connection, no community.
If these issue plague your practice it is time to not only recognize but create activities that create a response for your brand. Being silent will not only make you quiet as a ghost but your revenues ghostly!
Monday Motivational Quote – “Your premium brand had better be delivering something special, or it's not going to get the business.” - Warren Buffett
“Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” - Greg Norman
© 2012. Drew Stevens PhD. All rights reserved.
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Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.
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