Identity Verified Thinker in Business / Marketing / Strategic Management
Drew J Stevens
Drew J Stevens
Drew works with sales managers and their direct reports to create more customer centric relationships that dramatically drive new revenues and new clients.


Branding With Customer Service

Mar. 14, 2012 12:42 pm
Categories: Blog Posts

I remember a time when I arrived at a fast food chicken establishment. It was very late and I was very hungry. I approached the counter and stood there for what seemed eternity before the cashier recognized me. It was close to closing so I asked innocently, “What do you have?” She actually replied – “What do you think – Chicken!”

When it comes to sales and marketing many do not believe customer service is part. This is untrue. Customer Service is a vital part.

You need to understand that customers all talk to each other about your products and services. If the front desk is rude, your customers talk, if you are rude customers talk, and when the owner does not return calls or is always argumentative customers talk.

Customer service is part of your value as well as your brand. The moment you tarnish customer service you tarnish everything you worked for. Be more engaged about your service, your next customer just might be your last.

© 2012. Drew Stevens PhD, all rights reserved.

There are currently no comments.

BestThinking to be Updated this Weekend

If all goes well you will see a change in the layout of BestThinking's Home and Category pages. Topics & Articles and Blogs & Books will no longer be shown in two separate columns.

All 4 content types (Articles, Blogs, Books, and Topics) will be Featured Content together as one continuous stream, although the column structure - one wide and one narrow - will remain the same. The first (wide) column will now flow into the second (narrow) column. This change is in response to Blogs becoming as important a content type as Articles and Topics. This will also give Featured Content more time on the Home page which is helpful regarding search engines indexing this content.

Latest Ebooks