Identity Verified Thinker in Business / Marketing / Consumer Behavior
Joe Marconi
Joe Marconi
Joe Marconi, who died in April 2012 at age 66, was an expert in communication, marketing and crisis management. He was an adjunct professor at DePaul University and Columbia College, a consultant, and author of 15 books, including “Crisis Marketing: When Bad Things Happen to Good Companies."


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Dec. 28, 2009 4:26 pm
This is the era of the sound-bite. If you want your words to be remembered, come up with a message that is short and, well, memorable – something that touches people and says a lot in a few words… We have nothing to fear but fear itself … Ask not what your country can do for you; ask what you can do for your country … Make love, not war … Read my lips: no new taxes … I am the decider ... I am...  Read More
Dec. 21, 2009 12:45 pm
It’s a joyous season, a time of great expectations and reflection, of giving and receiving, spending days in the company of people tradition has forced together to eat, drink, and sing songs that are only heard for about a month at this time of year. And can we ever get enough of Frosty, Rudolph, Silver Bells or Burl Ives’s timeless wish to Have a Holly, Jolly Christmas ? Although it’s been...  Read More
Dec. 14, 2009 11:15 am
The View from the Basement Window: Beginning yet another new era for business, government and premium coffee When someone signs on to do a job for at least four years, protocol demands critiquing how he or she is doing every fifteen minutes or so. Then, to be helpful, report that whatever he or she is doing is wrong, ideally, in a snide, barking tone of voice. President Obama, to pick an...  Read More
Dec. 7, 2009 4:57 pm
A Tiger Woods’ Reality Show Hey, kids, don’t try this at home I’d really prefer that these posts not be downers. Despite the mostly depressing headlines, things are actually not all bad. Every day people do things that are very commendable – sometimes even good. I know. I see them when they’re sleeping. I know when they're awake… and I’m not even connected to Homeland Security. But...  Read More
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BestThinking to be Updated this Weekend

If all goes well you will see a change in the layout of BestThinking's Home and Category pages. Topics & Articles and Blogs & Books will no longer be shown in two separate columns.

All 4 content types (Articles, Blogs, Books, and Topics) will be Featured Content together as one continuous stream, although the column structure - one wide and one narrow - will remain the same. The first (wide) column will now flow into the second (narrow) column. This change is in response to Blogs becoming as important a content type as Articles and Topics. This will also give Featured Content more time on the Home page which is helpful regarding search engines indexing this content.

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