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Thomas Butta
Thomas Butta
21Weeks, LLC 
As a strategist, creator, and program driver, Tom helps companies establish a place in the world that is vital to their customers. A place that builds a powerful link between business strategy and the marketplace. A place that provokes and seduces.
 

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Mar. 31, 2011 9:00 am
Do you have a life plan? Is your career mapped out? I wonder, how’s it going? Is it taking the form you envisaged? Are you where you thought you’d be? Is it all neat and tidy? Probably not. If you’re like most people, your life and your career are different from what you planned. Did you plan to move to New York from Florida, but instead wound up in Portugal? Did you see...  Read More
Mar. 28, 2011 6:58 pm
The following is a direct response I received to my last post, A Good Fit . I’m sharing it in a post because it dramatically cuts to the core of the issue -- the risk of inaction. I think your point about time is understated. The point that you are making is that no clothes = no party. Waiting for the perfect outfit is the wrong focus. Your point about time is THE point. That's what ...  Read More
Mar. 23, 2011 1:32 pm
What exactly is a good fit? A good fit is something that matches your specifications. Fundamentally, it’s where demand meets supply. The clothing and shoe industries do a great job of enabling a good fit. They each provide a variety of styles in multiple sizes to match what you might be looking for. And if the fit isn’t perfect, your local tailor or shoe repairman can make adjustments. ...  Read More
Mar. 9, 2011 10:53 am
Soul . It’s a funny looking word, but it carries such depth. What comes to mind when you see the word, soul ? Think about it for a minute before reading on. When was the last time you thought about soul? Soul shows up in many places. Like music. Soul music. Can you hear it? Like a dramatic performance. Soulful . Can you see it? Like religion. “Pray the Lord my soul to keep.”...  Read More
Mar. 1, 2011 9:59 am
Listen to my recent podcast interview with Will Burns of Ideasicle.com . On the show we cover: Discuss my instrumental role in launching the controversial "Product First" campaign at PTC. The importance of a CMO not only being creative, but hand picking the right team around him or her. CMO as "creative director" for the brand. Explain how to get people in a large organization to...  Read More
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