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Reut Schwartz-Hebron is one of the leading experts in the area of neuroscience applications to business worldwide. She is a published author as well as a radio and TV guest expert. Reut's systems and tools have been integrated into strategic initiatives of Fortune 500 and Fortune 100 corporations like Avaya, Intel and Marconi as well with clients in the health industry, manufacturing industry and with clients in a variety of other industries such as transportation and government. Reut's background is in physics, psychology and business. She is the founder of KeyChange Institute, and the inventor of a new process that enables organizations to change people who do not want to change..
Reut's new book, The Art and Science of People who Do Not Want to Change will be published at the beginning of 2012.
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