BestThinking is the web publishing side and ThinkerBooks is the bookstore side of ThinkerMedia, an independent digital publisher of well-written, thoughtful blogs, articles, topics and ebooks. We provide a full-service platform for both new and established writers to flourish in the digital world. BestThinking and ThinkerBooks are where new writers launch successful careers and established writers find new audiences and extended success. We embrace the expectations of our readers and celebrate the talent of our writers. We welcome clear, passionate, original, responsible writing from diverse viewpoints on a wide range of topics.
We do not take money from writers; we make money for writers. There is simply no cost for writers to publish with BestThinking or ThinkerBooks. While not every content item or ebook makes significant revenue, writers are never required to pay us, even if the production and marketing costs are not recovered. That's right, writers can't pay us for anything we provide, ever. We share the royalties from content and ebook sales. Writers get paid when we get paid.
Obviously then, we are not a self-publishing service, vanity press or subsidy publisher, nor do we accept advertising or solicit subscriptions. We believe our content is good enough to support itself. We integrate the best of publishing, major media and digital technology to provide unprecedented opportunities for writers of all types.
In periods of transition, as we clearly are in print publishing and traditional media, the best course forward is usually a hybrid of new and old. We use a hybrid model that combines the best of traditional publishing, such as strong writer support and promotion, with the best of digital publishing, such as rapid production and extraordinary reach. We are partners with writers, working together to reward talent, new thinking, and quality writing.
We have three main sources of revenue: 1) syndicating blogs and articles; 2) ebook sales; and 3) a speakers bureau. The revenue from all three sources is shared with our writers. By tightly integrating the full range of content types (blogs, articles and ebooks - topics are not syndicated because they contain content from around the Web), writers can choose the content type and best means of monetization for them. Writers can choose to only write blogs and articles and syndicate them, only write ebooks and sell them in major online distribution and ThinkerBooks, or both. The speakers bureau is available for everyone to use to monetize their increasing visibility.
We provide ebook writers with a personalized service experience, including technical assistance, proofreading, non-developmental editing, market materials and guidance and digital distribution management. We maximize our writers' reach by distributing on major ebook devices and platforms, including Kindle, Nook, and iTunes (iBook, iPhone and iPad), and on open platforms such as ePub and Android. Working with BestThinking enables writers to focus on creating their next great work.
ThinkerMedia also provides writers with an additional place to sell their ebooks: our store, ThinkerBooks.com. Writers can use ThinkerBooks to provide review copies and coupons often not available or very restricted in other major distribution channels. Also, a writer's portion of the revenue is typically 2 to 3 times higher on ThinkerBooks, so it's a great place to direct sales driven by the writer's efforts and events. If the manuscript is ready, ebooks are typically published and available for purchase within a few weeks of the writer completing the ebook proposal.
Unlike traditional publishing, we do not focus on the blockbuster publishing model where publishers outright reject, or ultimately require the writer to subsidize, books that don't meet their formula for mass audience appeal. Although some writers do extraordinarily well in this model, only a tiny fraction of writers are able to make a living this way.
While we never stop believing in a writer's potential for a blockbuster, we believe in a "long tail" publishing model (see Chris Anderson's The Long Tail). We publish a great number of varied books that appeal to small but highly motivated audiences. The use of a long tail model, along with highly efficient digital publishing technology, means that the chances of getting published and making a living writing are significantly higher with ThinkerMedia than with a traditional blockbuster-focused publisher.
While we use a new business model and technology to significantly lower the overall barriers to getting published, we do not lower the standard for quality work. Writers have their identities verified, ebooks are proofread and copyedited, and all content must comply with our Participation Policy. This eliminates poorly written, hateful, harmful, self-serving, pornographic, strictly commercial and spammy content. As your publishing partner, both our reputations are on the line.
We do not publish every manuscript submitted to us. We select works we believe in and manage production and distribution. We partner with writers and give them 70% of royalties we receive for ebook sales. In our business model, our success depends completely on the writer's success with the ebooks we help publish. Writers who syndicate blogs and articles also get 70% of the royalties received.
This business model requires working with writers who have fully completed manuscripts for ebooks. We generally do not pay advances toward completion of a manuscript. We believe writers living from advance to advance rather than a body of revenue producing work is an artifact of the blockbuster model that generally does not serve the writer or reader well in the great majority of cases.
Writers must submit their work using the tools on BestThinking. There are special tools for each content type. In particular, ebooks are prepared, proposed, produced and published through the "Producer," which also handles all submissions and communications. Do not submit ebook proposals, manuscripts or revisions by mail or email. Use the Producer.
Unlike Apple's iBook Author, NookPress, Kindle Produces, etc. the BestThinking ebook Producer builds an industry standard file that can be published just about anywhere. It also produces proprietary files for the leading stores, if required. These other production systems lock writers exclusively into their respective online store. So if you use Apple's iBook Author, the resulting ebook can only be sold in Apple's iTunes store.
Writers keep their copyrights, whether they are writing blogs, articles, topics or ebooks. Your ebook's copyright will be filed by us in your name. You will own the copyright and all other rights, but grant us a 5-year exclusive license to publish your ebook. We also apply and pay for your ISBN.
We will manage placement of your ebook for sale in major online stores, such as Amazon, iTunes, and Barnes & Noble, unless instructed otherwise by the writer or blocked by the other stores. Your ebook will always be available in the ThinkerBooks store. Content other than ebooks will be syndicated through BestThinking.com.
While most online stores require "best pricing," which typically results in a common price to the consumer (a practice recently outlawed in Europe), the royalties paid to the writer can vary widely from store to store. Most online stores charge a royalty that's typically 30% to 70% of sales just for distribution (and it's typically 70% at the most desirable price points), and the writer still indirectly or directly pays for production and publication.
Our royalty is 30% of sales regardless of price point for the publication and distribution on ThinkerBooks (essentially, distribution is free for our store), and we do not charge for placing the ebook on other online stores (however, their royalty still comes off the top line).
If you have an existing (not self-published) ebook already produced (with ISBN) and already in online stores that you want to place in our ThinkerBooks store, our royalty is 15%, regardless of the ebook's price. However, these ebooks do not use our Producer and must also meet the standards set out in the Participation Policy. They must be ready to go in ePub format.
Most writers use ThinkerBooks for sales they drive directly from their websites and events to get the higher royalty, coupon and review copy capabilities. Since writers can still have their ebooks listed in the major stores to reach a large audience of buyers, listing ebooks in both ThinkerBooks and major online stores gives writers the best of both worlds.
One of the best ways to ensure the success of your syndicated content and ebooks is to quickly raise your visibility. The dirty little secret of modern publishing is that books don't sell, authors sell. This is especially true in the digital world where the chaos of millions of titles and commingling of self-published and traditional books in online stores has readers more than ever selecting titles based on finding a writer they like. As part of our ebook publishing program, we uniquely offer the full benefits of our BestThinking.com platform designed to help you be found and build a following.
An ongoing presence on BestThinking greatly increases visibility of writers and ebook authors through extraordinary merit-based search engine results, a highly effective blogging platform, article publishing, content syndication and a speakers bureau. Your work can indeed be judged by the company you keep, and in this case, that's a good thing.
Since we are a publisher of original content, you don't have to worry about a search penalty for adding content already posted on your own blog or website to BestThinking (see Google's duplicate content policy).
We are also serious about making publishing as painless as possible. This begins with a simple ebook publishing contract (you can view a sample ebook contract here) and continues with real people available by email and phone who you will get to know and appreciate.
If all this sounds too good to be true, it's not. For our model to work to its full potential, new writers must commit to two years of actively building a following through writing quality blogs, articles, topics, and/or ebooks. Successful writers have always known this and it's nothing new.
What's new here is the integration of new technology, a new business model and strong publisher support that can greatly shorten the time, lessen the expense, and reduce effort required to build a following. Nevertheless, talent, hard work and good writing remain at the core of a successful writing career even in the digital age.
We publish fiction and nonfiction by existing and emerging writers, from poets and novelists to physicists and political theorists. All content we publish includes original, interesting, well-written prose. In addition to strong stories and content, ebooks are evaluated based on technical execution, tone, style and language.
While this is not a place to simply republish the work of others, we do welcome authors who want to republish their own previously published work. For example, this is a great way to re-introduce to the digital world your books that no longer meet the sales threshold for printed books.
While manuscripts may include some public domain content, the main subject of a manuscript should be your own original writing with public domain content only used for supplementation or support. Apart from public domain content, authors should own the copyright for the rest of the material in their manuscripts or follow copyright law regarding reuse of material.
Accuracy must be an essential element of all blogs, articles, topics and ebooks. Work should draw a distinct line between opinion and fact. Opinions are welcome, but they should not be offered as fact. Facts are independently reproducible and verifiable and are typically based on data and results. Furthermore, data and results lead to conclusions, not the reverse. Data and results should be properly cited and referenced.
Once we establish the integrity of the writer and the work, we apply a "less is more" view of editorial publishing. We use our Participation Policy to focus on quality, not the nature of the ideas and thinking. All blogs, articles, and topics that embrace the Participation Policy get published on BestThinking and get the full search engine benefits, listing in the Content Index, and a cameo in the high visibility spots like “Latest Thinking.”
We demonstrate our very light editorial touch by deciding what to show in BestThinking's Featured Content and Blogs and Books columns, and what to include in the weekly email Digest.
We will never try to tamp down writers’ voices, channel them into conventional modes of thought or ask them to toe the line of conventional wisdom. We are neither liberal nor conservative, but a place for thinkers of every persuasion to have their work showcased alongside that of those with whom they may disagree. We invite writers to be at their best, do their best work and put their best ideas before readers eager for quality and accountability.
We invite you to visit our bookstore, ThinkerBooks.com, to see a current collection of the types of ebooks we have published.
The first step is to become a Thinker on BestThinking. Once you are verified to be who you say you are and have completed your basic bio, you can go to the My Content section, select the type of content you want to write (blogs, articles, topics and ebooks) and begin building your visibility and followers in the digital world. There is never any charge or obligation beyond the royalty-sharing arrangements where we earn together through syndication, ebook sales and the speakers bureau.
For more information about publishing, contact Courtney Enzor at firstname.lastname@example.org or 877-266-5301.
What is a Thinker? Quite simply it is a term we use to describe our contributors. Smart, creative, talented and thoughtful people who create works to share are known as authors, writers, journalists, artists, poets, playwrights, videographers, engineers, scientists, teachers, doctors, musicians, athletes and so on. We welcome them all at BestThinking, so we needed a way to refer to everyone. Further, it was not our objective to be just another encyclopedia of facts. We focus on the issues that can only be engaged in terms of the current best thinking on the issue. So it made sense to refer to the people sharing their best thinking to be referred to as Thinkers.
Thinkers on BestThinking share their work in four formats: Blogs, Articles, Topics and Ebooks. Each of these formats provides a different level of effort, expression, viability and monetization.
Blogs are the most personal and informal format for sharing best thinking. Generally, Blogs on BestThinking are frequent, short, have a single writer’s perspective, and are mostly comprised of commentary, opinion, and personal insights on subjects of special and ongoing interest of the Thinker. Blogs are given more leeway on expressing opinions and personal views, but still must not confuse opinion and fact. Blogs on BestThinking are expected to be valuable content by knowledgeable sources.
Blogs can be automatically posted to BestThinking from your current blog through a WordPress plugin. They can also be imported or posted directly from email. Blogs provide the first level of search engine visibility and can be monetized through BestThinking syndication.
Articles are a formal format for sharing best thinking, where a bright line is drawn between opinion and fact, and facts are fully sourced and referenced as with professional and scientific journal articles. Opinions are allowed when clearly identified as such, and meet the rules for feature article (long) journalism. Articles are less frequent than Blogs are of longer length, may have multiple writer perspectives, and are mostly comprised of research, facts, and well-developed theories on subjects where the Thinker has an established expertise. Articles can also be a productive intermediary between popular content and academic publishing.
Articles can be imported from Word, PDFs, Wikis or created directly in BestThinking. Articles provide a higher level of search engine visibility than Blogs, but less than Topics and Ebooks. Articles can be monetized through BestThinking syndication.
Topics are a special BestThinking format that is most like traditional journalism, but with important differences. While not intended for short-lived breaking news, Topics are based on current events that are “trending” and likely to have enduring interest. Topics are typically long lived and frequently updated. Topics have a core piece written by a Thinker who has a special and ongoing interest in the Topic, but also includes the best of other articles on the Topic from around the web, including alternative views. Topics understand that writers can have difficulty being an objective voice for alternative views, especially since the Thinker has developed an expertise in the Topic. In Topics, the alternative views are presented by links to the actual work by the proponents of the alternative views.
The BestThinking Topics tool makes it easy to search, review, and summarize articles related to the Topic from around them web. Topics are the most read, most featured, and they provide a higher level of search engine visibility than Blogs and Articles, but less than Ebooks. The main benefit for writers creating Topics is visibility as they cannot yet be directly monetized through BestThinking syndication until the format catches on.
Ebooks are digital files formatted like traditional printed books designed to be read on special readers, such as Kindle, Nook, iPad/iPhone and other smartphones, tablets and desktop computers. BestThinking ebooks are produced in Mobi (Kindle) and ePub (everyone else) formats. Ebooks generally represent the longest, most formal and comprehensive work of the Thinker. Our ebook publishing model is a hybrid of the best of traditional publishing and the best of digital. Thinkers cannot pay to publish on BestThinking. We like to say, we don't take money from writers, we make money for writers. We only publish ebooks we believe in and pay all the production and distribution costs. We provide the writer full copyediting, technical, distribution and marketing support to make sure ebooks we publish have quality content, are well written, and technically well produced... and we do it quickly with most books produced and in distribution within a few weeks of being submitted by the writer.
Ebooks we publish are available in the major distribution channels, such as Apple, Amazon, and Barnes and Noble, as well as our own channel, the ThinkerBooks Store. BestThinking supports reading sample chapters, places ebooks directly in the main stream of the BestThinking's content, and prominently features ebooks. Ebooks provide the highest search engine visibility and have the most effective monetization through direct sales in distribution.
No plagiarism. Do not use software or systems that automatically generate Content based on outlines or keywords. Any content you submit to the Website should be the result of your personal participation in the creation of the work. The Website is not a place to simply republish the work of others. We welcome the republication of your work.
Accuracy must be an essential element of all content on the Website. Your work should draw a distinct line between opinion and fact. Opinions are welcome, but you should not offer opinion as fact. Furthermore, data and results lead to conclusions, not vice versa. Data and results should be properly cited and referenced or independently reproducible and verifiable.
We do not subscribe to the notion that inaccurate information can serve as a placeholder for future corrections. There is no window of acceptability where known inaccuracies can be on the Website, even if the inaccuracy is likely to be quickly corrected. Also, we do not believe that accuracy is solely derived from a widely-held consensus.
For tips on how to create valuable content and curate Trending Topics on BestThinking, please refer to our Help Guide for Topics.
Your real identity must be verified before your contributions as a Thinker can be seen by others on the Website. While you must register using your full real name, you have some control over what the public sees. The public will see your real last name (surname), but you may use initials for your first and middle names, or a nickname. Your email, contact information and some personal information may be required to verify your identity, but you can control how much, if any, of this information is revealed on the Website and to whom.
We respect the importance of anonymity and the role it plays in garnering independent thought and free expression. However, we believe that there are already ample opportunities for anonymous expression on the Internet. BestThinking creates an alternative approach to knowledge sharing where anonymity is not required for independent thought and free expression.
An added dimension of using real identities is the transparency it brings to Content on BestThinking. Transparency refers to additional information about yourself and your work that others may consider relevant in their ability to rely on and interpret your work. It is rare that accomplished Thinkers who are actively engaged in their areas of interest do not have connections, overlapping relationships, rivalries and personal, financial or philosophical interests in their work and in the related works of others. This type of information, when disclosed up front, generally has little to no impact on the willingness of others to rely on your work. Unmentioned or after-the-fact disclosures, however, can be devastating. Transparency is therefore an essential aspect of BestThinking. "Being yourself" is more than simply using your real identity.
Visitors do not have to register or login to review and search BestThinking for answers, information and ideas. To make comments, visitors only need to provide a valid email address, which will not be shown on the Website. Thinkers are required to register by submitting their real name for identity verification, as well as basic information for their Thinker page, including keywords describing their expertise, a brief bio and their areas of specialty.
Beyond these required disclosures, anything else people disclose, and to whom it is disclosed, is done so at their sole discretion. Information they do not specifically disclose on the Website should be treated as personal and private; at a minimum, it should be protected to the same extent you would guard your own private information.
In the event that you believe there is a violation of Website identity or transparency requirements, such as an undisclosed conflict of interest, use the Website Report Concerns system to express your concern and BestThinking will investigate and take appropriate action. A real or perceived violation of any Website policy does not justify disclosure of private and personal information.
We welcome passionate debate and encourage innovative Content that extends beyond conventional thinking. Anywhere there is a wide range of opinions and perspectives, people will disagree and emotions will be engaged. Please keep in mind that debate is positive and productive only when participants feel welcome, safe and respected.
Notwithstanding some tolerance for the time-honored tradition of harsh commentary for public figures, Thinker-to-Thinker debate should always be even-tempered, courteous and respectful. Do not directly or indirectly threaten or verbally abuse other participants or what they care about. Do not deliberately disrupt or undermine discussions or Content by any means, including sending/uploading excessive or useless messages and Content.
Due to the difficulty of anticipating the sensitivity of others, the best approach is always to comment on the message, not the messenger. For example: "The research may not be reliable" can be OK if done respectfully; "the researchers may not be reliable" is never a good idea. Avoid qualitative characterizations about others, even characterizations which you think are positive. Remember that one person’s praise is another person’s scorn.
Keep in mind that this is an open access Website. While you must be 18 or older to join discussions and contribute Content, and visitors under 13 must have parental consent to view the Website, it is possible visitors of all ages might view discussions and Content. Offensive material is therefore not permitted on the Website.
Offensive material includes cursing, swearing, foul-mouthed remarks, defamatory or demeaning references, or words, language, slang, text, symbols, media or materials that are derogatory to others or anything that is gratuitously threatening, provocative or inflammatory.
Substituting special characters for particular letters in offensive words does not make the word OK when it is readily apparent that the intended word is an offensive word. Similarly, partial obfuscation of offensive material does not automatically render the material inoffensive.
Offensive material also includes anything that encourages or sanctions abuse, cruelty, denigration, discrimination, harm, hate or violence on any person or group or the things they care about (symbols and objects of faith, pets and animals, home and property, etc.), especially if it is on the basis of age, race, religion, nationality, immigration status, gender, sexual preference, disability, etc.
Offensive material includes any and all forms of pornography, anything that objectifies people in a sexual context, bestiality or anything that envisions or encourages high-risk or age-inappropriate sexual behaviors.
Since offensiveness can be subjective, it is best to consider offensiveness the purview of the recipient, not of the sender. If an individual is offended, especially if that individual is part of a group whose members would likely also be offended, then the discussion or Content is likely offensive.
We do not edit, change or rewrite offensive material, nor do we mediate or negotiate between offending and offended parties. We do investigate reports and determine compliance with this Policy. Based on our determination, we will either leave or remove the Content in question, and then take appropriate action regarding the person involved in the offensive material.
Recognition as an accomplished Thinker providing Content sought by others will certainly have commercial implications, but all such implications must be secondary to the Content.
All Content, including Blogs, Articles, Topics and Ebooks must comply with the FTC Guidelines for Endorsements and Testimonials.
Do not directly solicit, through the use of messages, chats, discussions or Thinker, Blog, Article, Topic or Ebook Content, for commercial purposes, such as the providing, recruiting or selling of goods or services. Do not submit sales brochures disguised as Blogs, Articles, Topics and Ebooks. If you contribute Content related to a company, organization, service, technology or process in which you have a personal or commercial interest, this should be disclosed directly in the Blog, Article, Topic, Ebook or Thinker Content. Do not conduct membership drives, recruiting, contests, lotteries, fund raising or solicitation for contributions of any kind, whether the cause is commercial or charitable.
Do not sell, trade or transfer for valuable consideration your Website identity, URL or other positions or status gained by participating on the Website.
If you are 18 years old or older, do not use the Website to communicate, contact, engage, interact or solicit anyone under 18 years old for any personal, commercial, religious, political, medical, social or sexual purpose.
Copyrights and intellectual property are places where it is better to ask for permission first, not forgiveness later.
Copyright and intellectual property determinations are the purview of the Content creators, not the Content users. Respect the declaration and intentions of Content creators. If the Content creator fails to specify their intentions, or their specification is unclear, assume that the creator retains all copyright and intellectual property rights. The Website provides mechanisms for you to contact the Content creator directly to get clarification of his or her intentions. The Website’s Report Concerns system also enables you to report infringements on your copyright and intellectual property rights.
For Curated Content from other websites, be sure to correctly cite the sources and authors of all content used in Trending Topics. Always comply with the fair use provisions of copyright law. Consult the Help Guides for more information.
Reliable knowledge content has long been associated with exclusivity and limited access. Historically, groups, organizations and institutions have protected the reliability of Content by controlling membership and participation. The vision of BestThinking is that the policies, platform and tools are good enough to move from exclusivity toward inclusivity, while actually improving the reliability of content.
By inclusivity, we mean that everyone who undertakes work that is compatible with Website Policies is welcome to put forth their best efforts. We ask that you join us in not doing anything that intentionally alienates, discourages, disenfranchises, isolates, puts off, shuts out or otherwise makes anyone feel unwelcome on the Website. Ultimately, there will be versions of BestThinking for a number of primary languages. However, Content should be submitted in the current version's primary language (English).
Do not bias or manipulate Content on BestThinking.
BestThinking is committed to joining other major sites that are demonstrating that open access does not mean open license to deceive others. Avoid the temptation to get involved with deceptive practices, such as "you favorably review my work, I will favorably review yours."
Making a minor edit on an Article or Topic does not make the Article or Topic your original work.
Avoid any form of bait and switch by using misleading keywords, titles, descriptions, graphics, media, etc. to attract visitors who search on these only to find them loosely relevant to your content. Search engines severely penalize content for this practice.
Embrace transparency and good faith in all your actions on the Website.
Each person can have only one account based on one identity. This means only one Thinker Page and associated URL (e.g., www.BestThinking.com/Thinker/YourURL) to direct traffic from outside BestThinking to your Thinker page. Furthermore, while your URL does not necessarily have to exactly match your real name, it must be directly associated with your real identity, specialty and Content and it should not mislead by implying an affiliation with another person or organization.
For example, you may be a big fan of the Boston Red Sox, but if you are not the owner of the Red Sox, do not claim this URL: www.BestThinking.com/Thinker/BostonRedSoxOwner. However, if your Content or credentials evidence your passion for fossils, you could be the first to claim the FossilFan URL: www.BestThinking.com/Thinker/FossilFan. BestThinking reserves the right to change a Thinker’s URL.
Since the time of medicine men and the first printing presses, knowledge sharing has always had a gatekeeper... the person who decides what knowledge gets distributed to others. Historically, the knowledge provider has been the gatekeeper, in the form of editors, publishers and producers. BestThinking's technology and vision allow you, the knowledge seeker, to become the gatekeeper.
Open access means we allow all Content that complies with the Website policies, but you use our recommendation and credentialing features to set the standard for what you see. Essentially, you decide if BestThinking is more like the American Journal of Science or Popular Science.
We built the platform, provide the tools, set the policy and keep the lights on, but you decide what BestThinking becomes for you. In order to do that, you have to actively participate. In addition to creating Blogs, Articles, Topics and Ebooks and becoming a Thinker and Curator, you are encouraged to make Comments, join in Thinker discussions and review Content you find compelling. Help us make BestThinking better through generous use of our feedback system. Also, use our Report Concerns system whenever you observe something that, in your opinion, is not compatible with the Website policies or vision.
New Book Exposes Darwin's Greatest Secret
In his new book Nullius in Verba: Darwin’s Greatest Secret, Thinker Mike Sutton reveals in compelling and convincing detail that the theory of natural selection was not independently discovered by Charles Darwin.
Sutton’s sharp objective eye of the criminal investigator and academic creates a vivid and authentic depiction of the times, the characters, and the cover-up that endured for over 130 years – until now.