Thank you for considering advertising on BestThinking. We believe it is important for all visitors and participants to have positive and productive experiences, which includes how they interact with advertising. We believe that carefully crafted, relevant advertising can be a part of the content and can make a positive contribution to the Participant’s experience.

Advertising must be relevant and polite, and not interrupt the visitor or participant’s positive engagement of the Website.

Advertising must be compatible with the Terms of Use and Participation Policy, which are incorporated by reference to this Advertising Policy. We reserve the right to accept, reject, retract, review or request changes to any advertisement for any reason, and with or without explanation based on our sole determination of compatibility with the Terms of Use, Participation Policy and this Advertising Policy. We reserve the right to modify this Advertising Policy at any time without any notice beyond posting the modification in this Advertising Policy. Your submission of advertising constitutes an acknowledgment and acceptance of this Advertising Policy.

General Guidelines – Only copyrights and trademarks owned by the advertiser may be included in the ad. Ads may not include trademarks or copyrights that are in dispute or owned by another party.

Competitive claims must be supported by information or research from a third party who is not affiliated with the advertiser or its representatives.

Ads may not facilitate or promote hate, suffering, violence, crime or obscenity. No ads that facilitate or promote defamatory, libelous, slanderous or unlawful content will be accepted. Ads that are insulting or advocate against any organization, group or individual on the basis of age, color, national origin, race, religion, sex, sexual orientation or handicap will be rejected. No ads that are offensive or disturbing to our visitors and participants or may cause outrage, general disapproval or negative opinion will be accepted.

We prohibit content and advertising that facilitates or promotes any illegal activity, including but not limited to: criminal or terrorist activity; Nazi imagery; illegal gambling; illegal adult content and/or porn; bestiality; exploitation of children; piracy; illegal contests, pyramid schemes or chain letters; illegal online pharmacies (pharmacies not listed on www.nabp.net).

Ads may not imply inaccurate affiliations or partnerships. Ads may not use the BestThinking name to imply an endorsement, affiliation or partnership and the BestThinking name may only appear in the URL referencing your content or service.

Ads that promote special prices, discounts or "free" offers must go to a landing page that clearly and accurately displays all material terms, including terms, conditions and obligations necessary to receive the special price, discount or "free" offer. Ads must indicate that terms and conditions apply.

No popups, popovers or popunders when clicking an ad or when entering or leaving the landing page.

No 'fake' close behavior or false functionality. Ads cannot use fake html or images and cannot use focus commands to make the ad the active window. Ads cannot imitate the look and feel or functionality of our Website, operating system messages or presupposed knowledge about the functionality of a user's computer.

Ads cannot require personal information to be entered in the ad or on the landing page. Users must not be deceived into providing personal information without their knowledge, under false pretenses or to companies who resell, trade, barter or otherwise misuse that personal information. No personal information may be solicited from anyone under 13 years old.

Ads must not promote or be used to inflate clicks or impressions.

Ad Text – the text portion of all ads (both Banner Ads and Thinker Ads) must comply with all of the following:

• All text in ads must be in the language of the Website, which currently is English.
• Ad text must use proper, grammatically correct capitalization with no excessive capitalization or incorrect capitalization.
• Ad text must be grammatically correct, use proper sentence structure, spelling and spacing.
• Ad text may not contain, facilitate or promote offensive, foul, vulgar, obscene or inappropriate language.
• Phone numbers may not be included in an ad unless it is part of the advertiser's name (e.g., 1-800-FLOWERS).
• Symbols may not be used to shorten the character count. Ad text must use the true meaning of symbols (e.g., do not use '#' instead of 'number'). No repeated or unnecessary punctuation or symbols. Limit of one exclamation point per ad.
• Ad text may not include non-specific calls to action (e.g., "Click Here"). You may include calls to action that are specific to your site (e.g., "Visit mysite.com to learn more").

Character Limits & Ad Appearance – Thinker ads (text ads) are made up of a headline, a description, a display URL (link) and the Thinker's name. Headlines are limited to 25 characters. Descriptions may be up to 100 characters. The display URL is limited to 35 characters. All character limits may or may not fill all available line space depending upon character selection and capitalization used.

Landing Pages/Sites – Ads and the corresponding landing pages must clearly identify the advertiser. Your website must be explicit regarding the nature of your business, how your site interacts with a visitor's computer and how you intend to use personal information. Specifically, landing pages from ads placed on our Website must comply with all of the following:

• Cannot be deceptive and must adhere to our Terms of Use and Participation Policies, particularly regarding adult content;
• Must be relevant to information presented in the advertisement;
• Must include the product/offer in the ad;
• Must contain a prominent link to a privacy policy that is applicable to the information being collected;
• Ad and landing pages may not contain our trademarks or logos, may not mention or refer to us, and may not emulate Website features in any way that might create the impression of an affiliation with us;
• Your site must allow a browser's Back button to work and in no way impede a direct return to the Website;
• The destination URL must work and may not go to a site that is under construction;
• All users must be sent to the same URL. The URL in the ad must match the landing page URL; and
• No automatically downloading software, spyware, viruses, etc.

Prohibited Ads – In addition the other requirements herein, ads which violate any federal or state laws or promote the following products, services, activities or sites are not permitted:

• Aggregated ads. Ads must be for a single company or product.
• Ads that primarily promote religious agendas from organizations not recognized as established religious institutions by the U.S. Internal Revenue Service or its national equivalent in other countries.
• Ads that endorse political candidates, parties or agendas.
• Ads that promote cheating and other unacceptable academic practices (paid test-taking, purchase of research papers, etc.).
• Ads for membership drives, recruiting, contests, lotteries, fund raising or solicitation for contributions of any kind, whether the cause is commercial or charitable.
• Loans with upfront fees or products or services that claim to repair bad credit. Ads for investments must comply with U.S. federal and state regulations.
• Counterfeit designer goods.
• Products made from the furs or hides of animals on the government's endangered species list.
• Fake documents.
• Weapons, firearms, firearm components, ammunition, explosives, bomb-making material or instructions, switchblades, butterfly knives, or brass knuckles, weaponizing chemical, nuclear, or biological material or instructions, any weapon or instrument intended to do bodily harm.
• Fireworks or pyrotechnics.
• Webcams, surveillance, wiretapping, or recording equipment for non-legitimate use.
• Devices used to descramble cable and/or satellite signals.
• Illegal traffic devices.
• Gambling, including wagering, online casinos, gambling educational sites, and gambling portals. Ads for the treatment of gambling abuse are permitted.
• Buying, selling or use of alcohol. Ads for the treatment of alcohol abuse are permitted.
• Buying, selling or use of tobacco-related products. Ads for the treatment of tobacco use are permitted.
• Buying, selling or use of illegal drugs or drug paraphernalia. Ads for the treatment of drug abuse are permitted.
• Pharmaceutical products.
• Products or sites that promote miracle cures.
• Weight loss products that depict or are targeted at teens. Weight loss ads may not suggest that the product alone results in weight loss, and must contain a disclaimer such as "results not typical."
• Anabolic steroids.
• Aids to pass drug tests.
• Psychics and related content.
• Personals/dating sites with a sexual emphasis. No sexually suggestive images or text.
• Nudity, gratuitous/explicit sexual images or terms and/or images of people in positions or activities which are sexually suggestive. No ads for adult toys, videos, pornography, 900 numbers or other adult products.
• Escort services or prostitution.
• Multi-level marketing programs, scams or pyramid schemes.
• Ringtones. Mobile Content Services are only allowed if the site clearly and accurately displays the pricing. Site must disclose the details of the service, particularly when the offer requires a subscription. If it is a subscription service, an opt-in box must be prominent.
• Software that takes actions not expressly consented to by the user (e.g., dialers) will not be allowed.
• Ads that promote spam, hacking, or spyware services or tools are not acceptable. Ads for products that work to stop the foregoing are acceptable.
• We reserve the right to reject ads which promote our competitors or offer products, services, activities or sites which undermine our ability to maintain the Website as a viable enterprise.

Additional Guidelines for Thinker Ads – Ads must be for content-related items, such as books or multimedia pieces, that you have produced or services directly related to your knowledge or expertise. You may not advertise third party products or websites.

If you have questions about the Advertising Policy and how it may affect your individual advertising campaign, please contact us using the Contact Us area of the Website.