Best Thinking in Product Development

Featured Content

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  Manual Transmissions, Though No Longer Standard, Still Selling
  Topic by Harvey K Black

  “Baby you can drive my car,” goes the Beatles’ song. But what if that vehicle has a manual transmission? Baby, can you drive it then? Before we answer that question, let's for the record note that a transmission does what it says. It transmits the power of the engine to the wheels of the...

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  Ever Wonder Why Tomatoes Taste So Terrible?
  Topic by Derrick Bang

  Trust the image-obsessed United States to craft a tomato for superficial appearance, rather than flavor. Actually, doing that to “a” tomato wouldn’t have been so bad; unfortunately, this heinous act has been perpetrated on all tomatoes. Or, at least, it seems that way. The Frankenfruit...

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  Wearable, Flexible, Stretchable Electronics Promise Much, Including Inevitable Problems
  Topic by Saideh P Jamshidi

  John Rogers, a material scientist at the University of Illinois, Urbana-Champaign, has spent years attempting to create stretchable, bendable circuit boards. To achieve this, Rogers combines the relatively inflexible substance, silicon, for circuits, with a stretchy substance, rubber. ...

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  Parts for People: Biomaterials Experts Seek Consensus
  Article by Robert E Baier

  Important patient health and safety issues remain concerning biomedical implants, which should encourage further effo...

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  Young Girls & Body Image, Should Minnie Be Skinny?
  Topic by Marta Segal Block

  In 2012, upscale department store Barney's New York announced a holiday partnership with Walt Disney Co. Disney created holiday display windows for the famed store, including one in which a movie shows Minnie Mouse envisioning herself as a Paris runway model. During this short dream sequence,...

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  Marketing-The BIG "M"
  Article by Geraldine V Vergona

  Many hear "Marketing" and think "Advertising". Consequently, entrepreneurs or people responsible for promotion hav...

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  The Ethics of Celebrity Endorsements
  Topic by Enelda Butler

  New social networking site Google+ is rumored to be creating a plan to recruit celebrities to begin using their service as a way to gain promotion. This practice has also become popular on social networking services like Twitter, which gained attention and users partially due to its celebrity...

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  Assessing the future? It’s a GAS
  Article by Colin A Sharp

  The Project Management Body of Knowledge tells us the importance of scheduling and “time management”, but not how to ...

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  The Pricing Dilemma: Aligning Buyers and Sellers
  Topic by Dale Furtwengler

  Pricing is an enigma for both buyers and sellers.  Sellers inability to determine a price that reflects the value of their offerings causes them to adopt 'industry' pricing.  This approach results in: Buyers struggling to make informed buying decisions. Sellers foregoing...

• The Global Luxury Market: Should It Be a Degree?
  Topic by Marta Segal Block
• Advertising Humor and the New Milk Campaign
  Topic by Enelda Butler
• Starbucks Marginalizes Cash
  Topic by Carrie Kirby