Index of Sales & Marketing

In the first post of this series on Local Search Marketing , I said that local search is more challenging than traditional organic search. It has many more facets to consider than organic search. Today we’re going to review key components of the Local Search ecosystem as it exists at this moment. I want to give you a heads-up: the following information may seem overwhelming almost to the...  Read More

When was the last time you reviewed your lease or building manual? Did you look carefully enough to see whose name is on the lease/mortgage? You might notice that your name appears but written in indelible ink are your patients. Your patients own your practice, your brand, your revenue and your future. The issue then is flight, fright, or do what is right. The reason why so many practices fail...  Read More

Today is the first day of National Small Business Week, a week-long celebration that highlights the critical contributions of America’s entrepreneurs and small business owners. So this is a perfect time to begin this series on Local Search Marketing. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. ...  Read More

If you had one wish to grow your practice what would it be? Would it be nice to finally experience the fruits of all the hard labor? One of the things that irritate me about healthcare is the amount of training and preparation to become a doctor or assistant but yet with all the training no one teaches you about the business side of operating a practice. It is as if this is a hidden...  Read More

I just finished watching a wonderful movie starring and produced by Clint Eastwood, “Trouble with the Curve.” The movie is about an ailing baseball coach seeking talent for a professional baseball team. Gus (Clint Eastwood) is confronted by a front office using contemporary techniques (computers and spreadsheets) to analyze talent versus his conventional site and sound methods. Gus even states,...  Read More

I have found that in coaching individuals there is one concept that separates thrivers and survivors – action! So many clients believe that hiring a coach is a great decision to gain necessary results. Yet, when they discover they must change – they procrastinate, they make excuses and they play victim. The value of hiring a coach is to help create change. It is vital that clients take some...  Read More

Does your phone ring often enough, and is your patient schedule fully loaded? John called me the other day to say that he was very worried about his expenses. John has not taken any more income out of his practice than two thousand dollars in the last three months. He has spent over five thousand dollars on his website, which promised to get him significant returns, but has received nothing....  Read More

"Think different" was an advertising slogan for Apple Computer in 1997 to provide excitement about new Apple products. Steve Jobs was illustrating to the world that the company was different, wanted to be different. Apple was breaking rank of conventional wisdom. There are many instances where you want to do things in your business, something different from conventional wisdom. Many will provide...  Read More

Today, in the United States, is a day set aside to remember, honor and thank those that have paid the ultimate price for their service to this country. While we may not all agree on our role in world politics I think we can all at least recognize that those that serve often do so at great peril and disregard for their own safety so that others may live. BVMG would like to thank those who have...  Read More

A happy shout out to all those moms who give so much to their families. A paise for those mom's who have passed and have provided wisdom, encouragement and uncompromising love and congrats to those new mom's to be! ©2013. Drew Stevens. All rights reserved.  Read More

It's not every day that you get to watch people set aside the normal daily cares of life to simply enjoy the art of being. For Luna Azteca , Cinco de Mayo is one of the days. This is the second Cinco de Mayo I've been lucky enough to share with these beautiful people. They infuse each moment with the happiness of family, friends and the basic enjoyment of being alive in a community of love. ...  Read More

How often have you conducted a performance review and noticed that an employee was upset at the end? Based on one or more follow-up conversations, you discover that the employee was not upset about the pay raise or lack of a pay raise, but the employee was upset that his or her title had not been changed. Like it or not, employees perceive their place in the work environment based on title,...  Read More

If you are so busy you can't get anything done, then how did you have time for golf with the client, a lunch with a friend, and time to update the website. The real question is are you investing time on significant things that must get accomplished by the end of the day? ©2013. Drew Stevens PhD., All rights reserved.  Read More

If these are the issues that withhold progress, then let’s take a look at the issues that create a good culture and help with accountability. Team leadership and structure is required in order to get team members to agree on the specifics of work and how they fit together to integrate individual skills with team output leadership is especially important in multi-team system, where different...  Read More

Feedback from our client interactions and communications is critical! It’s essential to help us understand if we’re succeeding or failing in a client relationship. Real time feedback is an innate practice we take for granted. Cues like body language, verbal responses, and physical reactions, offer critical pieces of information that we use to navigate through conversations with prospects...  Read More

This is the last of a three part series I’ve written to do with reviewing. Firstly, I talked about how to respond to reviewers ; then I looked at the importance of NOT reviewing a paper if you feel you are not able to, and this post is dedicated to something that’s rarely taught, but every academic will need to do at some time or another: How to review a manuscript. Reviewing is part of your...  Read More

Keeping track of everything you have to do or want to do is important. If you want to maintain some sense of order, you must have a list. Having a list or even multiple lists helps me remember things I might forget otherwise. And it ensures that things I need to do get completed. Now, conventional wisdom indicates that everyone should have a to do list. Many people I know do have one. However,...  Read More

Monday Momentum This weeks thought to consider. In working with hundreds of physicians, there is consistency in my research. Most seem to struggle because they lack these relationships. Coincidentally, they blame their lack of success on capital, but realistically, there is little capital needed in building relationships. These doctors subsist in small offices with limited budgets,...  Read More

My last post discussed how to respond to reviewers and I had a few people ask about what steps I take to actually review papers; so, I thought I'd put down my thoughts for those who are faced with the job of reviewing a paper for a conference or journal. I started writing and I realised I spent most of my time discussing the process of not reviewing a paper one is not capable of reviewing. So, it...  Read More

The difference between luck and fate is people who wait around to see if it is fate while others that are successful make their own luck. So are you waiting or are you making? © 2013. Drew Stevens PhD. All rights reserved. The new book Patient Acceleration – Helping Chiropractors Maximize Patient Volume is days away from availability. If you want your free copy, send me an email and I will...  Read More

The life of a chiropractor is similar to the lives of many other people in business today. Each day requires the chiropractor to hustle to ensure that patients are interested in their care. This requires a never-ending battle to achieve visibility and create community. Similar to the manner in which many organizations brand products and services, the chiropractor must ensure that they are known...  Read More

One part of my job that I quite enjoy is reviewing works in progress sent to me by editors of journals or conference Chairs. I don’t know the exact number, but I would say I average about 100 papers a year to review. Some of them are 5 page abstracts for a conference, while others are tomes of knowledge that would make Tolstoy blush. I don’t see reviewing as a chore, but an honour and a way of...  Read More

One would think that with so many changes in healthcare, the numerous issues within the economy and changing consumer trends that operating a chiropractic practice would be very difficult. The fact is a practice much like any business has many volatile items, which include but are not limited to uncontrollable environmental factors. However, chiropractors must be able to think strategically so as...  Read More

This weeks thought to consider. After a recent examination or experience with my current physician I decided to make a change towards his competitor. Upon doing so I requested that my records be sent to the new doctor. What I received within three days was an invoice for $50. I called the office manager who informed me "that we charge a dollar a page for copies because of the value of the...  Read More

If God created you in his own image then why do you spend so much time attempting to compare yourself to others. You are unique, you have your own gifts and you are special, so spending time comparing and start spending more time looking in the mirror and selling you on you! © 2013. Drew Stevens PhD. All rights reserved. Read Patient Acceleration by Greenbranch Publishing – the new book...  Read More

This weeks thought to consider. I enjoy movies and I am particularly interested in watching the metamorphosis of certain characters. It is always interesting to see how certain characters appear meek or introverted only to obtain confidence from their work. However, what the viewer experiences is the change from confidence to cockiness. Sometimes this develops from power, for some it is money....  Read More

If you think back through your years of business experience, between all the completed projects, countless meetings, highs, and lows, you have to admit that there is something about your business that you enjoy. There is some aspect of business for which you are considered an expert. This is why your employees respect you and are advocates for your brand. So, consider the value that a newbie,...  Read More

To kill a mockingBRAND.......Pontiac On April 27, 2009, General Motors announced it was phasing out the Pontiac brand altogether. By the end of 2010, it was gone. The brand was born in 1907, lived a good life and passed away at the age of 83. The tombstone reads 1926, as that was the year first Pontiac car came off the line. The brand name came from the native American, Ottawa tribe chief...  Read More

It’s important for car brands to maintain some “facial continuity” for purposes of recognition and awareness. The grille becomes the essential design element. In automotive engineering, a grille covers an opening in the body of a vehicle to allow air to enter. Most vehicles feature a grille at the front of the vehicle to protect the radiator and engine. Simple & standard, as the front grille...  Read More

I can sit around and think about all those things you need to do or you can get busy doing them. Time does not stand still and neither should you. You can get busy creating or continue manifesting lazy. © 2013. Drew Stevens PhD. All rights reserved. Read Patient Acceleration by Greenbranch Publishing – the new book for chiropractors that need more business now! Get a free preview now!  Read More