Best Thinking in Information Technology

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  DOJ versus Apple versus Amazon on eBooks
  Topic by Carrie Kirby

  Oh, for the good old days of technology antitrust suits, when it was obvious which company was the bad cowboy and which one wore the white ten-gallon hat. It was easy to boo and hiss Bill Gates when he was the guy in the Department of Justice's cross hairs. But now that the DOJ has...

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  Gift Registries: End of Civilization or Good Marketing?
  Topic by Marta Segal Block

  The letter to etiquette columnist Miss Manners was clear in its contempt. A reader was shocked to find out that friends had registered for presents for their daughter's first birthday. Miss Manners did not disappoint. She  supplied her own outrage and comments on the decline of social...

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  Women's Service Magazines: A Viable Business Model
  Topic by Erin Luhmann

  Women’s Day magazine turned 75 this year. Instead of stirring up nostalgia with a vintage issue, editors decided to celebrate the magazine’s relevancy with readers today. By leveraging tradition with content that is relevant for today’s readers, women’s service magazines like Women’s Day...

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  Pharmaceutical R&D Costs
  Topic by Dr Dennis Lendrem

  Pharmaceutical Research and Development is an expensive business.  Pharmaceutical companies recover R&D costs through extended patent protection and taxation allowances.  Estimates of R&D costs and the extent to which pharmaceutical companies are compensated for that investment are currently...