Best Thinking in Advertising

Featured Content

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  The Demise of Voice Mail
  Topic by Harvey K Black

  Almost all of us have gotten used to it-at home (for that apparently diminishing cohort that has land-lines), on the cell phone, at the office - the phrase - please leave a message. Or a helpful assistant might ask if he or she could “put us into Mr. or Ms. X’s voice mail,” not inquiring...

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  Yard Sales, a New Social Media Frontier
  Topic by Marta Segal Block

  Yard sales and estate auctions are two of the few places that neighbors and neighborhoods cross social boundaries. At a yard sale, you get to handle your neighbor's possessions and declare what you think the value of the possessions is. At yard sales, people from better-off neighborhoods...

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  Passwords, Passwords ... We're Drowning in Them! Isn't There a Better Way?
  Topic by Derrick Bang

  I’m pretty sure Amazon was my first: a long-discarded e-mail address, secured by the middle name and age of a long-ago supervisor. Seemed pretty tricky, at the time. When our office computers upgraded to personal log-ins, I simply reused the same username/password combination. Why not?...

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  Worker Beware: Crowd Labor's Convenience Masks Its Faults
  Topic by Nora G Hertel

  Living in Wisconsin during the recent controversy surrounding Gov. Scott Walker’s 2011 budget, the massive protests against it, and the recent labor union-led attempt to oust the governor from office, I often heard the phrase "worker's rights."  Shortly after taking office, Walker and his...

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  "The Cloud" Is Really an Industrial Server Farm—Not That There's Anything Wrong With That
  Topic by Carrie Kirby

  It sounds so clean and modern: Instead of saving your family videos, emails and "Gangnam Style" parodies on the noisy, power-sucking, lead-filled computer on your desktop, simply leave them in "the cloud" where they can float like info-angels, at no cost, until you summon them. Except,...

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  Introduction to Employee Stock Options
  Article by Don Rainey

  Making sense of employee stock options and their potential values.

• Ageism at Work
  Article by Robert M McCann

  There is perhaps no better and more vivid venue to examine this intersection of intergenerational tension and success...

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  Expanding Your Business into the Fast Growing Asian Markets
  Article by Gerald R Simpson

  Expanding your business into the fastest growing markets in India & Asia can seem a daunting task beyond the scope of...

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  Setting Up Camp
  Article by Larry W Dennis

  The question concerned managers are asking is, “How can I create an engaged workforce, an engaged team of dedicated ...

• Long Term Care Insurance Option About to Disappear for Tech Firm Executives and Families: Six Months Window of Opportunity to Buy LTC Insurance Policy
  Article by Thomas Vass
• Operations Management - leveraging talents from business, technology, finance
  Article by Rick Durant
• Wal-Mart and the Future of Discrimination Lawsuits
  Topic by Enelda Butler
• Royalties as an Alternative Investment
  Article by Enelda Butler
• Start Ups need to acutely understand their competition
  Article by Don Rainey
• Reluctantly Going into Business With Your Partner's Widow or Ex-Wife
  Article by Thomas E Vass, Business Finance Advisor
• Troublemakers You Meet in a Start Up
  Article by Don Rainey
• Alternative Investments with Music Royalties
  Article by Sean Peace
• Young Girls & Body Image, Should Minnie Be Skinny?
  Topic by Marta Segal Block