BestThinking provides better visibility for you and your work and is a great place to publish, syndicate, blog and enjoy feature article quality content. There is no cost or obligation to participate and there are many benefits for you and those interested in your work.

Your Visibility Accelerator

Certainly better visibility comes from being published in a major journal, an article about you in a national newspaper or appearing as a guest expert on a mainstream media newscast, show or documentary. The precursor to all of these is wider exposure for you and your work through search engine results, blogging, speaking opportunities and publication in online journals.

Increased visibility makes it easier for you to be recognized and your work to be found, understood, cited and published by mainstream media and journals. BestThinking makes this happen sooner and with less effort. Think of BestThinking as your visibility accelerator.

Your increased visibility begins with excellent search results for your work on BestThinking. Search engines love BestThinking’s broad base of structured content, comprehensive taxonomy, vetted and identity verified content providers, and policies that ensure quality content.

A widely regarded measure of improved visibility is the position of your work on search results for your name. BestThinking work quickly appears ahead of your other results and nearly 50% of participants are finding their BestThinking work on the highly coveted first page of Google results.

A Persuasive Online Portfolio

If you are already active on the web, adding BestThinking to your existing efforts is easy with our cross publishing and import tools and will produce far better results than being on your own. If you are thinking about getting started on the web, BestThinking is the easiest place to do it all and do it effectively. BestThinking provides a respectable means to participate on the web without the adverse extremes of social networking websites and traditional publishing.

BestThinking helps build your portfolio quickly by supporting all your works, including those that are large or small, incremental or breakthrough, and new or prior works. Unlike other publishers, we do not require you to grant us exclusive rights to publish your work. On BestThinking, what’s yours is yours and you can easily remove your portfolio at any time.

A Focus on Feature Article Quality Content

BestThinking connects topics of the day with the subject matter experts on these topics, and we do it with the quality of the best of mainstream media and journals, while maintaining the accessibility and efficiencies of the new digital media.

Our focus is not the “perishable” content of popular media such as breaking news and entertainment. We focus on the “perpetual” content of feature articles, expert background and the news-behind-the-news pieces essential to anchoring readers and viewers of mainstream media.

Focusing on feature article content enables BestThinking to syndicate content to a broader audience for a longer time, reducing the cost to the content seeker, yet increasing the monetization opportunities for the content provider.

A Respected Means of Monetization

At your sole discretion, you can monetize your expertise on BestThinking through respected means, including content syndication and speaking engagements. While we are an open access publisher, we do not allow plagiarism, direct commercialism or articles designed solely to drive advertising.

Because of our environment and approach, BestThinking increases your visibility and monetization opportunities without jeopardizing traditional publishing options or your standing in expert, academic, corporate or professional communities.

A Great Place to Get Quality Content

Since BestThinking is a great place to publish, it is also a great place to find feature article quality content. Easily and inexpensively enhance your website or blog by featuring reliable rights-verified content from BestThinking. Our syndication system makes content curation and delivery virtually automatic. You can specify the subject matter, author, credential requirements and article metrics, such as word and graphics count. It’s now easier than ever to secure great content at a low cost.

Why pay a nominal fee for syndicated content when you can get free content by screen scraping? Well, free content isn’t so free... it requires a lot of work to locate, curate, verify credentials, fact check, etc. Also, Copyright Fair Use prevents you from using the whole article and requires a link back to the original source, causing you to lose visitors that were costly to get to your website in the first place. In many cases, feature article quality content from BestThinking will cost you less than $1 per article, making the cost to you considerably less than the true cost of "free."

How We Keep the Lights On

BestThinking does not rely on third party advertising or the advertising revenue share model widely used by other new media websites that tend to create low quality "search-bait" content. Also, since we do not use third party advertising, you don't have to worry about how your information and activities on BestThinking might be tracked by advertisers and information brokers.

In our business model, we bring together content providers and content seekers and capture revenue opportunities where you agree that we add value. These include a nominal fee from content syndication, speakers bureau engagements and premium services. All of these are opt-in services and your participation is strictly optional. You always have the option to publish, blog and participate on BestThinking without cost or obligation.

What We Think

This website is not about our best thinking, it is about your best thinking. We are platform builders and our only agenda is creating the right environment for the ideas of others to be fully vetted and get the visibility they deserve.

BestThinking is a counterpoint to the torrent of highly polarized echo chambers currently taking over the web and mainstream media. BestThinking is also a productive intermediary between popular content and academic publishing. We welcome a wide range of diverse views and topics requiring only that participants use their real identity and do not plagiarize, confuse opinion and fact, engage in direct commercialization, or undermine a respectful discourse as described in the Participation Policy.

We enable the best thinking of the day to be expressed from four viewpoints: Supporting, Dissenting, Compromise, and Alternative (e.g., Darwin was right, Darwin was wrong, Darwin was right about this but wrong about that, and Darwin was an alien). We also present at the same time the most relevant related information available from throughout the web.

The result is an effective framework to formulate best thinking based on a common understanding of thoughtful opinion and discernible fact. We create the right environment for subject matter experts and informed laypeople to accelerate the vetting of ideas and expedite solutions to problems of the day both large and small.

Who We Are

Bob Butler is BestThinking’s CEO and leads a team of experienced executives, engineers and designers, many of whom have previously worked with him when he was a COO/GM at the LexisNexis Group of Reed Elsevier, one of the world’s largest online publishing companies with over 4 billion searchable documents and a leading publisher of scientific, medical, legal, and business journals and websites. He was also the founder and CEO of Time Matters Software.