BestThinking is a great place to publish, syndicate, blog and enjoy quality content from verified subject matter experts and informed laypeople. There is no cost or obligation to participate and there are many benefits for content providers and those interested in their work.

About BestThinking

This website is not about our best thinking... it is about your best thinking. Our only agenda is creating the right environment for thoughtful ideas to be fully vetted and get the visibility they deserve, without artificial constraints and hidden agendas.

BestThinking is a counterpoint to the torrent of highly polarized echo chambers currently taking over the web and mainstream media. BestThinking is also a productive intermediary between popular content and academic publishing. We welcome a wide range of diverse views and topics requiring only that participants use their real identity and do not plagiarize, confuse opinion and fact, engage in direct commercialization, or undermine a respectful discourse as described in the Participation Policy.

The result is an effective framework to formulate best thinking based on a common understanding of thoughtful opinion and discernible fact. We create the right environment for subject matter experts and informed laypeople to accelerate the vetting of ideas and expedite solutions to problems of the day, both large and small.

A Focus on Feature Article Quality Content

BestThinking is not a news aggregator. It is a place for subject matter experts, feature writers and specialized journalists to assemble their best original content and curate the leading content of others with the purpose of creating the definitive “go-to” content page on a Trending Topic.

We believe for the foreseeable future, a reader's first click/tap will continue to be on major media sites, such as the New York Times, Wall Street Journal, Washington Post, Los Angeles Times and on search engines such as Google and Bing. But on any Trending Topic of special interest, readers can get the best information with the least effort when their second click/tap is to a BestThinking Trending Topic page.

Our focus is not the “perishable” content of popular mainstream media, such as breaking news and entertainment. We focus on the durable content of feature articles, expert background and the news-behind-the-news pieces essential to anchoring readers and viewers of mainstream media. Quality durable content is fast becoming the most sought-after type of content on the web as it becomes less freely available due to the wide adoption of subscription and pay-wall business models.

Focusing on feature article content enables BestThinking to syndicate content to a broader audience for a longer time, reducing the cost to the content publisher, yet increasing the monetization opportunities for the content creator.

A Great Place to Get Quality Content

Easily and inexpensively enhance your publication, website or blog by featuring reliable rights-verified content from BestThinking. Our syndication system makes content curation and delivery virtually automatic. You can specify the subject matter, author, credential requirements and article metrics, such as word and graphics count. It’s now easier than ever to secure great content at a low cost.

Why pay a nominal fee for syndicated content when you can get free content by screen scraping? Well, free content isn’t so free... it requires a lot of work to locate, curate, verify credentials, fact check, etc. Also, Copyright Fair Use prevents you from using the whole article and requires a link back to the original source, causing you to lose visitors that were costly to get to your website in the first place. In many cases, feature article quality content from BestThinking will cost you less than $1 per article, making the cost to you considerably less than the true cost of "free."

Who We Are

Bob Butler is BestThinking’s CEO and leads a team of experienced executives, engineers and designers, many of whom have previously worked with him when he was a COO/GM at the LexisNexis Group of Reed Elsevier, one of the world’s largest online publishing companies with over 4 billion searchable documents and a leading publisher of scientific, medical, legal, and business journals and websites. He was also the founder and CEO of Time Matters Software.